Pinterest idea pins allow users to build multi-page video content. Idea pins can include up to 20 pages of videos, images, or a combination of the two. Social Media Examiner contributor Anna Sonnenberg has published an article featuring useful tips on creating and promoting idea pins on Pinterest. She says, “Once users have tapped to view an idea pin, they have several options for interacting. They can press the heart icon to choose a reaction option, tap the message icon to comment, or tap the bookmark icon to save. Users can also tap the share icon to share across channels. #1: How to... [...]
Archive for the 'Social Media Marketing' Category
The mobile web has the potential to be a highly engaging channel, but so many brands miss the mark with static display ads that consumers ignore or dislike. Adweek is hosting a webinar ‘Make Your Mobile Ad Experiences Hyper-Engaging: Combine Creative and Context for Maximum Impact’ on Wednesday, September 7, 2022, at 1.00 pm EDT. The Adweek team says, “Learn how high-quality interactive creative in the right context can lead to significant increases in attention, engagement and purchase intent from leaders at Mayors and Mobkoi. You’ll find out: Why the Mayors Diamond Collection... [...]
Bringing a new product, service or campaign to market can be exciting yet daunting. Being armed with a thorough and up-to-date understanding of your target audiences, the market climate, consumer conversation and competitive landscape is critical. Adweek is hosting a webinar ‘Use Social Media Data to Supercharge Your Product Launch: Add a Layer of Intelligence’ on Wednesday, August 31, 2022, at 1.00 pm EDT. The Adweek team says, “Discover how successful brands like AstraZeneca, lululemon and KFC utilize consumer and market intelligence to prepare for and fully inform their launch... [...]
Content Marketing Institute is hosting a webinar ‘The Real Reason Social Media Hasn’t Worked Yet and the First Step to Fix it’ on Thursday, August 18, 2022. The SBZ team says, “During the FREE 2 hour workshop, we’ll work together so you can go from frustrated to empowered… even if using video or posting Reels is BRAND NEW to you. JOIN TO DISCOVER… 11+ money producing activities every business owner should use to make regular sales with social media (without complicated apps or expensive tactics) The crucial decision to make if you want to ensure efforts pay off and... [...]
Social Media Examiner has published a new video ‘3 Secrets to Increased Facebook Group Engagement’ featuring useful tips to improve your Facebook Group engagement. The SME team says, “Do you want to get more engagement inside your Facebook Group? Wondering if there are easier ways to do it without having to wear all the hats? In this video, community expert Dana Malstaff explains the three key secrets to growing a sustainable Facebook Group almost hands-free. You’ll discover how to leverage your most active members to encourage continued engagement and stimulate new members... [...]
Facebook is a powerful marketing tool for small businesses. It allows them to promote their products and services at affordable costs. Social Media Marketing expert Neal Schaffer has shared 15 tips for achieving success for any business using Facebook. He says, “Successful Facebook marketing all begins with setting up your Facebook Page for success. All elements of your page should be geared towards making a good impression and presenting a compelling brand story. However, this is accomplished differently for various business types. For instance, an accounting firm will make this impression... [...]
BotMatic, released earlier this week, is SaaS software that automates your Facebook and Instagram marketing, including chatting with people. As a chatbot and automation tool, it is built to get you better marketing results, faster and easier than ever, and less expensively, to boot. Do you want to fully automate your free traffic, leads & sales? Then BotMatic is worth a look. It builds you a “workforce” of AI bots to automate your leads, sales, and traffic. And it was designed to be easy for beginners to use. Its capabilities include: ➤ Messenger Bots, Instagram & Facebook... [...]
Social Media Examiner has published a new podcast episode ‘Making Real Instagram Connections’. It features the following information: From MySpace to Instagram Big Mistakes Marketers Make on Instagram The Dangers of Focusing on Analytics Focusing On Your ”Why” Types of Content That Encourage Interaction Deepening Connections on Instagram Comments Vs DMs Relationships Vs Numbers Communicating With a Large Audience Getting Followers. Social Media Examiner [...]
A solid social media strategy could prove to be the backbone of your business. It helps you expand your presence. Marketing Week has published a new report ‘How to develop a social media strategy’ to help marketers develop a successful social media marketing strategy. The MW team says, “This abridged version of Econsultancy’s Social Media Strategy Best Practice Guide summarises the main considerations when developing a strategic approach to social media marketing and communications. It covers: Getting started: What broad framework should marketers use in order to develop... [...]
Privacy has become a priority for consumers across digital channels. Many want to protect their data and are becoming more careful about what they share on social media and who they share it with. Digital Marketing Institute has published ‘A Guide to Social Media and Privacy’ to help marketers understand social media privacy and improve marketing. Clodagh O’Brien says, “A new Cisco report ‘Building Consumer Confidence Through Transparency and Control’ found that 86 percent of consumers “care about data privacy” and want more control while 79 percent are willing... [...]