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Saturday, September 25, 2021

7 Essential Skills Digital Content Writers Need [Video]

To improve your content marketing performance, it is important to cultivate the right skillset that enables you to produce the content that matters to your audience. Watch this video featuring Neil Patel to learn about seven digital content writing skills. Neil Patel’s Blog  [...]

How to Create 10x Content [Video]

In the process of content creation, both quality and quantity matter. To keep your audience satisfied, you need to supply the content at regular intervals. MOZ has published a new Whiteboard Friday video ‘How to Create 10x Content’ featuring Rand Fishkin. The MOZ team says, “Have you ever tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out”. How... [...]

How to Identify and Create Marketing Materials for Your True Audience [Video]

By communicating effectively with your audience and offering the content they need, you can retain them for longer. You can create relevant content by identifying their preferences. Entrepreneur contributor David Meltzer  has published a new video ‘How to Identify and Create Marketing Materials for Your True Audience’ to help you improve your audience engagement. Meltzer says, “On this episode of The Playbook, Russell Brunson, the co-founder and co-CEO of Clickfunnels, shares his insight on: Why marketers must learn to emotionally attach to their audience through a “hook,... [...]

How to Create New Content Using Existing One

Content creation is a challenging task that requires a blend of new ideas, creativity and authenticity. You can create content fro the existing one to meet your audience’s needs. Portent‘s Katie Spencer has shared three ways to generate new content by using already existing content. Spencer says, “Content ideation can seem complicated and time-consuming. It often feels as if everything that could be written about already is. And although this may be true, this should not deter you from creating. In this post, I’ll share ways your current content, user feedback, and competitors... [...]

Creating Content That Generates More Traffic

The core purpose of creating content is to generate more traffic for your website. By optimizing your content for SEO, you can enhance your overall business growth. Content Marketing Institute contributor Kim Moutsos has shared 17 ways to get more traffic to your web content. Moutsos says, “Maybe your content promotion budget’s been slashed. Maybe you never had one. Maybe you just want to give every content piece – blog, article, e-book, or video – the best chance to perform before deciding which ones to invest any of your paid promotion budget in. Whatever the reason, use this resource... [...]

Nine Ways to Create Useful Content

Your content needs to be authentic and useful. Your audience will share it only if they find it worth using. Visually appealing content can help you to catch your audience’s attention and reach your conversion goals. Content Marketing Institute’s Jodi Harris has shared nine ways to create visual content that your readers would love to share. Harris says, “Considering how rapidly visual trends come and go and how often new creative platforms and capabilities emerge, it’s always worth taking a fresh look at ways to let your brand’s photos, videos, and graphics do... [...]

Google Shares Three Ways to Create Outstanding Site Content

Quality content helps you to build your website’s credibility. To create eye-catching content you should do thorough research and take care of the audience emotions. Ezgi Cetinkaya, Marketing Communications Specialist, AdSense, Google has shared three steps to help you create outstanding website content. Cetinkaya says, “Great content marketing not only drives new visitors to your site, but also entices previous visitors to come back. A content strategy is key, so take advantage of these tools that can help.1. Identify areas with high potential Before you sit down to... [...]

Identifying High Value Content [Podcast]

To achieve content marketing success, it is important to find out what kind of content works best for your marketing. Searchmetrics’ Jordan Koene has published a new podcast episode ‘Identifying High Value Content’ to help you identify right content type for your marketing. Koene says, “In a vast sea of content, it’s easy for high-value content to get lost and sink below the waves. Join Ben as he kicks off High Value Content Week with Searchmetrics’ very own Content Lead Marlon Glover to discuss how to identify and elevate your high-potential content with essential... [...]

Seven Strategies to Create Effective Content

Your content needs to be easy to understand and persuasive. It should help your readers rather than confusing them. Content Marketing Institute contributor Gina Balarin has shared seven tips to create content that your audience would like. Balarin says, “The only way to get over that raised barrier – and regain the trust of buyers and prospects – is to give our audiences what they need, not what they think they want. It’s not easy. It requires psychographic, well-researched, insightful personas created by the whole business, not just the marketing team – ones that... [...]