Facebook automated rules empower advertisers to automate routine campaign management tasks, saving time and enabling a proactive approach to optimization. WordStream contributor Brett McHale has published an article featuring three time-saving Facebook automated rules to try. He says, “Advertisers can elect to use automated rules for a variety of reasons, whether it be for tighter budget control, ad optimization, or ensuring audience saturation is reduced. Implementing automated rules can have a profound impact on the efficiency of your Meta Ads account and its ability to deliver quality... [...]
Archive for the 'Social Media Marketing' Category
LinkedIn is a unique platform that has been facilitating strong communication between professionals. It also offers great marketing opportunities for businesses. Search Engine Journal contributor Kristi Hines has published an article on how to use LinkedIn for marketing. She says, “If you’re new to LinkedIn, work colleagues (past and present) and alumni are the easiest connections to make. LinkedIn will recommend more people to connect with as you grow your audience based on common connections and interests. Keep It Professional LinkedIn caters to people who are serious about making professional connections.... [...]
To achieve desired marketing performance on social media, you need to publish your campaigns at the right time. Search Engine Journal contributor Shelley Walsh has published an article featuring the best time to post on Instagram in 2023. She says, “To find the best time to post on Instagram, we reviewed a range of data studies from social media tools and compared the data below. It’s worth remembering that data like this is only a starting point and you should experiment to find what works for your audience. The Best Time To Post On Instagram Before you look at your specific audience,... [...]
HubSpot has published a new video ‘Facebook Small Business Strategy 2023’ answering some important questions. The HubSpot team says, “Facebook has enormous potential reach for your small business if you know how to optimize your business page and navigate the Ads Manager—which we’ll show you in this video. We’ll also reveal the power of audience engagement and highlight the benefit of Facebook Insights to further enhance your marketing efforts. This video is the perfect starting point for small businesses seeking to make a big impact on Facebook.” https://www.youtube.com/watch?v=8lMdoMMdz8k HubSpot [...]
AWeber has published a new video answering the question “Is building an audience on Threads worth your time?”. https://www.youtube.com/watch?v=s8wrN2B1mvg AWeber [...]
Digital Marketing Institute has published a new guide ‘The Key Social Media Platforms – A Complete Marketing Guide’. The DMI team says, “Social media is booming more than ever as short-form video becomes more widespread, user demographics continue to broaden, new apps continue to appear, even while the established platforms fluctuate in the public and political eye. Not least, the effects of broad adoption of AI-related technologies will make the coming years fascinating to watch. A quality social media strategy enables brands to leverage these relationships as a real-time... [...]
LinkedIn is a powerful platform for marketing your business. It can be used to generate leads, create brand awareness and drive traffic. Social Media Examiner contributor Lisa D. Jenkins has published an article featuring three LinkedIn updates you need to know about. She says, “In this article, we explore updates from LinkedIn that are important to marketers. #1: LinkedIn AI Tools and Technology Draft With AI To help people go from post ideation to publication, LinkedIn is testing “generative AI directly within the LinkedIn share box.” If you’re part of the beta, open a new post... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Reflecting On 20 Years Of WordPress With The CEO of WooCommerce’ featuring Paul Maiorana. Loren Baker says, “As WordPress celebrates its 20th anniversary, it is essential to reflect on its roots and explore how its history has shaped ecommerce and what this means for your website. Paul Maiorana, CEO of WooCommerce, joined me on the SEJ Show for this special episode to reflect on how ecommerce found its way into the WordPress world and how WooCommerce intertwined with WordPress’... [...]
A proper social media campaign has a defined goal and strategic content designed to help your brand reach that goal. It helps you achieve better business growth. Blogging Wizard contributor Lyn Wildwood has published an article featuring five inspiring social media marketing examples. She says, “Social media marketing examples featured on this list: User-generated content – Photos, videos and text-based posts created by your followers that feature your products or mention your brand. Advocacy – Influencers you sponsor in an elaborate social media campaign that increases brand awareness... [...]
Copyblogger has published the latest podcast episode ‘Elon vs Zuck: Should You Start Marketing On Threads?’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “Buckle up, we got us a good ole’ fashioned showdown. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) debate Meta’s new Twitter clone, Threads. Tim is a fan, Ethan’s team-Elon. They debate the merits of both platforms and try to answer the question: Is this worth your time as a creator? Cool Stuff Mentioned In The Show CJ Chilvers Twitter CJ Chilvers Blog Ryan Hall... [...]