The Instagram algorithm prioritizes content that users are likely to engage with, based on factors such as user interests, relationships, and recency of posts. It dynamically adjusts to promote personalized and relevant content, enhancing user experience and platform engagement. HubSpot has published a new video ‘How to Master the Instagram Algorithm in 2024’. The HubSpot team says, “The Instagram Algorithm sounds like a mysterious entity that controls everything we see while using Instagram, but it’s really not as scary as it sounds! In this video, we breakdown... [...]

LinkedIn is often seen as a venue for networking with others in your industry, building a web of connections that may, over time, advance your career. It certainly is that, but it can also be a tool for making immediate sales, not just by placing ads on the site, but also by the content of your posts. You can place a Call to Action in your posts, asking people to contact you, visit your website, etc. Yu may be able, as some others are, to operate the entire public face of your business on LinkedIn. If you are hesitant to be blatantly commercial in your LinkedIn content, you’re not alone.... [...]

We all are pressed for time. We need more marketing automation so we can get more done in the time we have. But some tasks benefit more from automation than others. Choosing the right tasks to automate is important to get the most bang for your automation buck.” Kiran Shahid has a new article to address this choice when it comes to social media, in particular. In the beginning of her article, she makes the point, ” Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities... [...]

LinkedIn turns you into a magnet for qualified leads. Craft a stellar profile that showcases your expertise, then engage with relevant groups and share valuable content to build trust. Targeted outreach with personalized messages fosters connections, while utilizing LinkedIn Sales Navigator helps you laser-focus on high-potential prospects. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Using LinkedIn to Increase Your Sales’ featuring Hala Taha. This episode covers... [...]

Linktree is a tool used primarily by social media users, influencers, and businesses to optimize their Instagram bio link. Instead of being limited to a single link, Linktree allows users to create a landing page with multiple clickable links, directing followers to various websites, social profiles, or products. This enables users to efficiently promote multiple resources or services from a single, easily accessible location. HubSpot contributor Flori Needle has published an article featuring eight steps to set up a linktree. She says, “If you have a social media presence for your brand,... [...]

A well-defined social media strategy is crucial for businesses to effectively engage their target audience, build brand awareness, and drive meaningful interactions. It serves as a roadmap, guiding content creation, fostering community engagement, and ultimately, achieving marketing objectives in the ever-evolving digital landscape. Content Marketing Institute contributor Robert Rose has published an article featuring useful tips to build a strong social media strategy for 2024. He says, “Social media platforms devalue general news of any kind. Instead, they try to keep their audiences engaged... [...]

Snapchat is a major player in the social media sphere, and an effective marketing tool as well. Search Engine Journal contributor Annabelle Nyst has published an article featuring 25 Snapchat statistics and facts for 2024. She says, “What started as a small collection of tools in 2011 has now expanded to a massive library of innovative features, such as a personalized 3D Snap Map, gesture recognition, audio recommendations for lenses, generative AI capabilities, and much more. 1. Snapchat Has 406 Million Daily Active Users That number, released by the company in October 2023, represents... [...]

Pinterest SEO involves optimizing your pins and boards with relevant keywords and descriptions to increase visibility and reach on the platform, maximizing organic traffic and engagement opportunities for your content. By understanding user intent and leveraging Pinterest’s algorithms, businesses can effectively boost their presence and attract their target audience. HubSpot has published a new video ‘Pinterest SEO: Do THIS and the Algorithm Will LOVE You’. The HubSpot team says, “Pinterest SEO is one of the most powerful tools at a marketer’s disposal and... [...]

This is a reminder for the Adweek webinar to be held on May 15, 2024. Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision. Adweek is hosting a webinar ‘The Social Media Benchmarks That Matter Today’ on Wednesday, May 15, 2024, at 1.00 pm ET. Adweek is hosting a webinar ‘Achieving outstanding social media ROI requires more than an understanding of platform trends, best practices for... [...]

Social media guidelines serve as the cornerstone for navigating the dynamic landscape of digital interaction. They provide a framework for users to understand best practices, etiquette, and boundaries in online communication. By outlining expectations and offering practical advice, these guidelines empower individuals and organizations to engage responsibly, foster positive relationships, and mitigate potential risks in the virtual realm. HubSpot contributor Erika Heald has published an article on writing effective social media guidelines to protect your brand. She says, “The length of your... [...]