Applied behavioral marketing utilizes consumer data and psychological insights to create personalized and relevant marketing strategies. This approach enhances customer engagement and conversion rates by targeting behaviors and preferences. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Hacking the Human Mind With Applied Behavioral Marketing’ featuring Richard Shotton. This episode covers the following: Why Marketers Should Pay Attention to Behavioral Science Defining... [...]
Archive for the 'Social Media Marketing' Category
The latest Digital Marketing Institute podcast is ‘Optimize Your LinkedIn Routine’. The DMI team says, “LinkedIn is 20 years old, and it’s never been so popular! In this episode of the DMI podcast, host Will Francis chats with Luan Wise, a long-time LinkedIn user and trainer and all-round social media consultant. They look at how you can use LinkedIn to fit your needs, the best ways to interact, comment and post, how to leverage the company page for employee advocacy, all while taking good care of your own personal brand. We also get Luan’s thoughts on... [...]
Search Engine Journal contributor Annabelle Nyst has published an article featuring eight ways to promote your Facebook Pages. She says, “You could spend money on Facebook ads, which can work well, but there are also plenty of other easy, free ways to boost your Facebook following. 1. Give Your Page A Personal Touch Creating a Facebook Page for your business is an excellent way to give your brand a more human feel. While a “fan Page” is slightly different from the personal profiles assigned to individuals, it still allows people to follow your posts and engage with your content. These... [...]
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google’s Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI’s partnership, have catapulted Reddit’s real-time content to unprecedented heights. Search Engine Journal is hosting a webinar ‘From Subreddits to Search: Maximizing Your Brand’s Impact on Reddit’ on Wednesday, June 12, 2023, at 2.00 pm ET. The SEJ team says, “Join us for an insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these... [...]
LinkedIn branding involves curating a professional profile that highlights your expertise, achievements, and industry insights to establish a strong personal brand. Engaging with industry-related content and networking strategically can enhance visibility and credibility on the platform. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘LinkedIn Branding for Marketing Agency Owners’ featuring Michelle J Raymond. This episode covers the following: The Importance of LinkedIn... [...]
Instagram captions are concise text descriptions that accompany photos and videos, providing context and enhancing the visual content. They are crucial for engaging followers, conveying your message, and showcasing your unique personality or brand voice. HubSpot contributor Caroline Forsey has published an article featuring 650+ best Instagram captions for 2024. She says, “I’ve seen plenty of marketers struggle with their captions. In fact, out of the 697 marketers recently surveyed by HubSpot for our Instagram Engagement Report, 23% stated creating relevant and engaging captions was... [...]
LinkedIn is crucial in marketing for its ability to connect businesses with a vast network of professionals, facilitating B2B engagements and lead generation. Additionally, it offers targeted advertising options that enhance brand visibility among industry-specific audiences. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘LinkedIn Written Content Strategy: From Ideas to Stories and Beyond’ featuring Michaela Alexis. This episode covers the following: Why the Written... [...]
Social search integrates social signals into search engine results, enhancing relevance by factoring in user interactions and preferences. This approach personalizes search experiences, making it easier for users to find content endorsed by their social networks. HubSpot has published a new video ‘Why Social Search is Replacing Google’. The HubSpot team says, “This video is your go-to guide for understanding the current landscape of social media and how you can leverage Social Search Optimization (SSO) to grow your brand like never before! Discover how optimizing your... [...]
An effective Facebook Ads strategy targets specific audience segments with tailored content, optimizing ad spend for higher conversion rates. Continuous performance analysis and A/B testing refine campaigns, ensuring maximum ROI and audience engagement. HubSpot contributor Sheryl Green has published an article on creating an effective Facebook ads strategy in 2024. She says, “When I started out with Facebook ads, it was daunting. The landscape looked like a frightening new frontier where no business had gone before. I bet you may feel the same way if you’re new to Facebook marketing. However, over... [...]
AI Duals is being released to the marketing community today by Abhi Dwivedi. Join him for an exclusive live training webinar on May 28th at 10 AM EDT and discover how AI Duals can transform your business operations with its cutting-edge AI technology. You will explore how to effectively clone yourself and let the clone do all the work for you. Sign up here: AI Duals Training. In this transformative webinar, you’ll discover how AI Duals enables you to: ➤ Create high-quality digital content and strategies effortlessly. ➤ Reduce overhead costs with AI-driven solutions. ➤ Expand your business... [...]