AI copywriting harnesses artificial intelligence to generate compelling and engaging written content, saving time and enhancing creativity for marketers and businesses. By analyzing vast amounts of data, it can craft tailored messages that resonate with specific audiences, ensuring higher engagement and conversion rates.

The latest Digital Marketing Institute podcast is ‘The Human Touch in AI Copywriting’.

The DMI team says, “In this episode, DMI podcast producer and today’s host, ⁠Emma Prunty⁠, is joined by marketing strategist ⁠Julie Atherton⁠, and veteran copywriter and AI educator ⁠Kerry Harrison⁠.

Some of the key points in an insightful, wide-ranging conversation:

  • Which AI tools work best for copywriters
  • How to ensure the ‘human’ remains part of the strategic and creative process, such as through Kerry’s concept of an ‘AI sandwich’
  • Ethics in the application and development of AI – Transparency between clients and copywriters about AI use and implementing AI policies
  • Gender bias in AI models and what we can do about it…”

Digital Marketing Institute

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