Applied behavioral marketing utilizes consumer data and psychological insights to create personalized and relevant marketing strategies. This approach enhances customer engagement and conversion rates by targeting behaviors and preferences.

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Hacking the Human Mind With Applied Behavioral Marketing’ featuring Richard Shotton.

This episode covers the following:

  • Why Marketers Should Pay Attention to Behavioral Science
  • Defining Behavioral Science
  • How to Make Your Brand Memorable
  • How to Build Trust With Consumers
  • How to Disarm Consumers by Admitting Flaws.

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