Facebook and Instagram Shops allow businesses to create online storefronts within the apps, enabling users to browse and purchase products directly. These features help brands streamline the shopping experience, driving sales through social media by providing an easy, integrated path from product discovery to purchase. The latest ‘HubSpot Marketing’ video is titled ‘How to Set Up Facebook and Instagram Shops’. The HubSpot team says, “In this video, we’re diving headfirst into the wild world of Facebook Shops. No boring tutorials here – just pure, unadulterated... [...]
Archive for the 'Instagram Marketing' Category
Instagram video marketing is a powerful tool for brands to engage with their audience, using short, visually appealing videos to promote products and tell stories. It helps increase brand visibility and drive conversions by leveraging features like Reels, Stories, and IGTV to reach wider audiences. HubSpot contributor Ramona Sukhraj has published an article featuring 13 tips for creating videos for Instagram. She says, “According to recent findings by HubSpot Research, 76% of marketers using video in their marketing use Instagram. It’s also the third-most used social media platform by B2C... [...]
This is a reminder for the DMD webinar to be held on September 25, 2024. Instagram is a powerful platform for content creation, allowing brands to visually engage with their audience through photos, videos, and stories. Consistent, creative content on Instagram helps build brand identity, foster connections, and drive audience growth. Digital Marketing Institute is hosting a webinar ‘A Content Creator’s Guide to Instagram’ on Wednesday, September 25, 2024. The DMI team says, “Whether you’re an aspiring influencer or a seasoned content creator looking to elevate your brand,... [...]
Instagram is a powerful platform for content creation, allowing brands to visually engage with their audience through photos, videos, and stories. Consistent, creative content on Instagram helps build brand identity, foster connections, and drive audience growth. Digital Marketing Institute is hosting a webinar ‘A Content Creator’s Guide to Instagram’ on Wednesday, September 25, 2024. The DMI team says, “Whether you’re an aspiring influencer or a seasoned content creator looking to elevate your brand, this webinar will equip you with actionable strategies to build and... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Reel Strategy: How to Connect, Engage, and Sell’ featuring Eden Hazan. This episode covers the following: The Importance of Short-Form Video Strategy What’s Working With Short-Form Video Today Categorizing Your Content: Sell, Engagement, and Culture Shots The 4-3-2 Rule: How to Be Strategic With Your Content. Social Media Examiner [...]
Marketing with Instagram Reels in 2024 is a dynamic way to engage audiences through short, creative video content. It amplifies brand visibility and drives interaction by leveraging trends and viral potential in a highly visual and shareable format. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘4 Easy Ways to Make Better Instagram Reels’ featuring Shannon McKinstrie. This episode covers the following: Why Instagram Reels Matter How to Create Instagram Reels... [...]
AI enhances social media marketing by analyzing user data to personalize content and optimize ad targeting, leading to higher engagement and conversions. It also automates routine tasks like scheduling posts, allowing marketers to focus on strategy and creativity. The latest ‘Masters in Marketing’ video is titled ‘How to use AI to find and scale winning Facebook Ads’. This video covers: How to use ChatGPT to become your personal Facebook Ads expert Facebook’s built-in AI tools that are absolute game-changers Advanced AI techniques for ad creation that’ll make your... [...]
Instagram offers various video formats, including Stories, Reels, and IGTV, each designed to engage users in different ways through short, creative, or long-form content. These formats enable brands and creators to showcase their personality, connect with audiences, and drive engagement through visually compelling storytelling. Digital Marketing Institute has published ‘A Guide to Instagram Video Formats’. Clodagh O’Brien says, “1.4 billion Instagram users are projected by 2025, according to Statista, making it the platform of choice for many creators and influencers. Using... [...]
The latest ‘Masters in Marketing’ video is titled ‘The New Way To Grow On Instagram: Algorithm Changes & Reels’. Marina Mogilko team says, “I took on the challenge of posting 3 videos a day on Instagram, and let me tell you, it was a game-changer! I wanted to see if posting more frequently would boost my reach, and boy, did it deliver results. No longer do follower numbers dictate promotion. It’s all about how your audience responds to your content. Great news for smaller accounts looking to make a name for themselves! Likes and comments? Not so much. It’s... [...]
The latest ‘Masters in Marketing’ video is titled ‘I Cracked the Instagram Algorithm to Sell More’. The MiM team says, “Are you tired of influencers constantly bombarding you with sales pitches? So are we! In today’s video, we’re diving into a refreshing take on how to sell on social media without making your audience cringe or tune out. Say goodbye to “salesy” vibes and hello to engagement and authenticity! Let’s face it, selling on social media can be tough. Cringe-worthy ads, audience drop-offs, and those pesky algorithms that seem to hate... [...]