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Sunday, March 3, 2024

Archive for the 'Facebook News' Category

Facebook updates News Fee content policy

Facebook has made addition to the News Feed its users see. The new feed will show two additional pieces along with the present content. The site will show the following: More From This Publisher, which will give people a quick snapshot of the other recent stories posted by the publisher Shared By Friends, which will show people any of their friends who have shared the article. Talking about other improvement efforts, Facebook’s Taylor Hughes says, “We’re also starting a test to see whether people find it easier to evaluate the credibility of an article when we provide more information... [...]

Things you should know about Facebook’s third-party targeting data

Marketing Land has reported that Facebook us removing third-party targeting data due to scrutiny and regulatory pressure. Ginny Marvin has shared more details and a piece of advice for marketers. On why Facebook is out data partners, Marvin says, “There are a couple of things going on that Facebook addressed in an email to advertising partners on Thursday. One is the Cambridge Analytica scandal that has put Facebook in the crosshairs of just about every stakeholder group but advertisers so far. Last week, the company announced some new limits to the user data that apps can access as... [...]

Facebook to cut advertiser data access [HubSpot]

HubSpot has reported that Facebook is planning to limit the data available to the advertisers. On how this data access limits will affect marketers, HubSpot’s Amanda Zantal-Wiener says, “How much do advertisers stand to lose from these changes? Well, that depends who you ask. When I first tweeted this news after it broke last night, one of my followers suggested that he’d be losing a major source of information for his work. The extent of the setback to marketers and advertisers also depends on the industry — those who depend on a consumer’s shopping habits and history,... [...]

Facebook’s privacy tools to be easily accessible

Facebook has announced that it is going to make the privacy tools easy to find so that users can access and make necessary changes to it. On these changes, the Facebook team says, “We’ve redesigned our entire settings menu on mobile devices from top to bottom to make things easier to find. Instead of having settings spread across nearly 20 different screens, they’re now accessible from a single place. We’ve also cleaned up outdated settings so it’s clear what information can and can’t be shared with apps”. It’s Time to Make Our Privacy Tools Easier to Find Facebook  [...]

Facebook issue and its impact on marketers

The Cambridge Analytica data issue has created biggest trouble for Facebook. The social networking company is facing problems worldwide. As we look at Facebook, it is best defined as one of the marketing platforms. So it is going to affect us, the marketers too. Econsultancy columnist Patricio Robles has highlighted the consequences for marketers due to the problems Facebook is facing. Robles says, “The Cambridge Analytica backlash isn’t like any PR fire Facebook has put out before for a number of reasons, including: It comes at a time when a growing number of users are already engaging... [...]

More Trouble for Facebook! 3 Things You Should Know Today. [Video]

The Entrepreneur magazine team has published a video ‘More Trouble for Facebook! 3 Things You Should Know Today’ featuring Dan Bowa. For your convenience we have embedded the video here.  [...]

Facebook News Feed update: things you should know

Last week Facebook announced its plan to update ht news feed for offering ‘meaningful interaction’. Econsultancy columnist Matt Owen has shared an article explaining the things marketers should know in connection with Facebook recent News Feed update. Owen says, “I’ve been lucky enough to work with some very interesting businesses in all sorts of sectors, many of them with a genuine commitment to the customer at the heart of their activities. But even so, very few of them have really (and I mean *really*) been willing to ‘do social properly’ – to take a long... [...]

Facebook updating News Feed for ‘meaningful interaction’

Facebook has announced its plan to update the News Feed for providing ‘meaningful interaction’ to its users. Initially Mark Zuckerberg posted on the company’s plans to help people well spend their time on the social network. Talking about the post News Feed changes, Zuckerberg says, ” I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and... [...]

Report: Facebook pinalizing posts that ask for likes or shares

A Recode post has reported that Facebook has started ‘clamping down’ the posts that request people for likes or shares. This will benefit the advertisers and the publishers who have quality content to share. Kurt Wagner says, “Facebook is cracking down on a new type of clickbait: Posts that ask people to “Like” or share or comment to goose engagement numbers, what Facebook is calling “engagement bait.” You’ve probably seen posts like this in your feed. Like if you think cats are best. Share if you think dogs are best. It’s a tactic that publishers use to game Facebook’s... [...]

Facebook launches new tools for creator community

Facebook has launched new tools for the creators around the world who share their videos on Facebook to build a community around their passion. The tools include Facebook Creator App and a new website for the creators. Talking about the new app, Chris Hatfield, Product Manager, Facebook Video says, “The Facebook Creator app is a one stop shop for creators of all kinds, to help take their passions to the next level. With the app, creators can easily create original video, go live with exclusive features, and connect with their community on Facebook — all from their pocket. If you’re a... [...]

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