The Cambridge Analytica data issue has created biggest trouble for Facebook. The social networking company is facing problems worldwide.

As we look at Facebook, it is best defined as one of the marketing platforms. So it is going to affect us, the marketers too.

Econsultancy columnist Patricio Robles has highlighted the consequences for marketers due to the problems Facebook is facing.

Robles says, “The Cambridge Analytica backlash isn’t like any PR fire Facebook has put out before for a number of reasons, including:

It comes at a time when a growing number of users are already engaging less and less with Facebook. 

It comes at a time when public opinion on large tech companies, including Facebook, has significantly soured. Concerns over foreign meddling in elections, fake news and censorship have managed to unite individuals and lawmakers of all political persuasions.

Polls indicate that trust in Facebook has plummeted in the wake of the Cambridge Analytica scandal. According to a Reuters/Ipsos poll released Sunday, well under half of Americans (41%) now trust Facebook to obey U.S. privacy laws. While big tech companies have been under fire, 66%, 62% and 60% of Americans indicated they trust Amazon, Google and Microsoft, respectively”.

Facebook is in real trouble: What it could mean for marketers

Econsultancy

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