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Sunday, March 3, 2024

Archive for the 'Facebook News' Category

Facebook Testing ‘Suggested Time’ Feature

Andrew Hutchinson of Social Media Today has reported that Facebook is testing ‘Suggested Time’ feature to allow its users schedule their posts on the social network. Hutchinson says, “This is interesting – Facebook is reportedly testing a new ‘Suggested’ option within its post scheduling options for Pages which would enable Page admins to reach their audiences when they’re most active on the platform. As you can see in this image, posted by Facebook Page admin @GIFChaseH (and shared by social media expert Matt Navarra), the new scheduling screen includes... [...]

Highlights from Facebook’s Q3 report

Marketing Land contributor Robin Kurzer has highlighted three distinct points from Facebook’s quarter 3 earnings report. Kurzer says, “In addition reporting lower-than-expected revenue growth in the third-quarter, Facebook CEO Mark Zuckerberg was uncharacteristically blunt about many of the challenges facing the company. It was an effort to set Wall Street expectations, but there are takeaways for marketers, too. Here are some of the highlights: Usage is up … in emerging markets. Facebook’s reach in North America and Europe has essentially hit a saturation point. The question... [...]

Facebook Messenger 4 to better connect brands and customers [report]

The Marketing Land ha reported that the Facebook Messenger 4 will enhance the users’ ability to connect with the brands online. On how the messenger 4 will affect the brands, Amy Gesenhues says, “Facebook Messenger is gaining more traction with brands as more companies are using the messaging platform to reach consumers, either directly or via bots or ads. Facebook’s efforts to simplify the layout of Messenger and drive more engagement play right into the company’s goal of further monetizing the messaging app so that it is a consistent stream of ad revenue. Akvile DeFazio, president... [...]

Facebook launches ‘Facebook Attribution’ tool

Facebook has launched the ‘Facebook Attribution’, new measurement tool for the marketers. This new tool will give marketers a more holistic view of the customer journey. The Facebook team says, “Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps and services and across publishers. For example, using the new data-driven attribution model, you can see how your ads on Facebook, Instagram, Audience Network and Messenger are contributing to incremental business results compared to if you were not running ads. And to gain a better understanding... [...]

Facebook’s new retention optimization feature is here

Marketing Land has reported that Facebook has launched new retention optimization feature for its app advertisers. Talking about this new feature, Amy Gesenhues says, “Facebook latest feature for app advertisers is designed to boost retention among new users. When used with app install ads, the retention optimization option allows advertisers to optimize returns two days and seven days after an app has been downloaded — aiming to influence users at the most critical point of interaction with an app. “In early tests with Facebook’s retention optimization, we were able to acquire users... [...]

Report: Facebook to rely on Instagram for its ad revenue growth

Recode columnist Curt Wagner has published a report that states that social media network Facebook may soon have to rely on Instagram for its ad revenue growth. Wagner says, “Instagram is an incredibly important part of Facebook’s future, and Facebook and CEO Mark Zuckerberg are now under pressure to make sure their prized acquisition doesn’t go off the rails with its co-founders out of the building. Zuckerberg surely knows that. It’s likely why he appointed Adam Mosseri, a well-liked and experienced Facebook product executive, to take over at Instagram”. According to the report,... [...]

Four reasons you should stick to email marketing

In the times of social media marketing too the email hasn’t lost its charm. It remains one of the most widely used form of marketing online. Entrepreneur magazine contributor Jeff Kupietzky has shared why marketers should stick to email marketing in the times of Facebook. Kupietzky says, “Enter: email. This tried-and-true medium, which some had written off as “dead” is in fact having a renaissance, becoming one of the most effective channels for sales and revenue generation. What makes email such an attractive alternative to Facebook? 1. Email is publisher owned and controlled. Unlike... [...]

Facebook video ad metrics updated

Facebook has updated its video ad metrics to help advertisers measure the performance of the advertisements on the platform. The company has removed redundant and infrequently-used video metrics. The changes will allow the advertisers to measure unrepeated seconds in their ads. The Facebook team says, “Businesses have told us they’d prefer that these two metrics only count unrepeated seconds watched to more accurately measure consumption, so we’ll be updating how we calculate these two metrics across all video reporting in Ads Manager and Page Insights to no longer incorporate watch... [...]

Is Facebook’s user growth getting slower?

According to Statista, in the second quarter of 2018, Facebook had 2.23 billion monthly active users. Going back to the third quarter of 2012, the number of active Facebook users were one billion. Recent Recode report suggests that the social network’s user growth getting even slower. The report states that Facebook added 22 million new daily users last quarter which is smallest quarterly jump since at least 2011. Kurt Wagner and Rani Molla say, “Facebook’s string of screwups may finally be coming back to hurt the company where it counts — its user growth. The social media giant... [...]

Facebook now allows ads that promote cryptocurrency

January 2018 onward Facebook had stopped advertisements that promote cryptocurrency and other financial products From June 26, the company is going to allow ads that promote cryptocurrency and related content from pre-approved advertisers. Rob Leathern, Product Management Director at Facebook says, “Advertisers wanting to run ads for cryptocurrency products and services must submit an application to help us assess their eligibility — including any licenses they have obtained, whether they are traded on a public stock exchange, and other relevant public background on their business.... [...]

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