Last week Facebook announced its plan to update ht news feed for offering ‘meaningful interaction’.

Econsultancy columnist Matt Owen has shared an article explaining the things marketers should know in connection with Facebook recent News Feed update.

Facebook

Owen says, “I’ve been lucky enough to work with some very interesting businesses in all sorts of sectors, many of them with a genuine commitment to the customer at the heart of their activities. But even so, very few of them have really (and I mean *really*) been willing to ‘do social properly’ – to take a long time, and build a very strong audience with lots of interactions. This isn’t an attack by any means. Lots of businesses have legitimate reasons for this. In some cases, it just makes sense for social to be purely customer service. In others, social is just too extensive to maintain a solidified presence across markets. The list goes on.

But it’s safe to say that a lot of organic reach declined because we just weren’t providing content that was ‘social’ enough. We swamped platforms with mid-level, bland stuff that led to content shock among audiences, so we had to start paying to reach them. But jumping the line with paid meant that we didn’t really have to stop and reconsider our content strategies”.

Why the Facebook News Feed update might be the wake-up call that marketers need

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