Things you should know about Facebook’s third-party targeting data
Marketing Land has reported that Facebook us removing third-party targeting data due to scrutiny and regulatory pressure.
Ginny Marvin has shared more details and a piece of advice for marketers.
On why Facebook is out data partners, Marvin says, “There are a couple of things going on that Facebook addressed in an email to advertising partners on Thursday.
One is the Cambridge Analytica scandal that has put Facebook in the crosshairs of just about every stakeholder group but advertisers so far. Last week, the company announced some new limits to the user data that apps can access as part of its response to the crisis that isn’t going away.
The second factor fueling this change is GDPR.
The General Data Protection Regulation will go into effect May 25, 2018 — less than two months from now. The broad regulation is aimed at ensuring people have control over their personal data and that companies gain explicit consent for data collection and sharing from users, among other things.
GDPR will apply to all companies that process personal data of EU citizens, regardless of where they reside. That means it applies to US companies that process data of EU citizens, whether they live in the States or elsewhere. Violators could be fined up to 4 percent of their company’s global revenue”.
Comments are closed.