When it comes to social media, the Facebook advertising has stood up as one of the most favourite advertising options for the brands today. With a variety of ad choices Facebook gives the marketers liberty to manage thier budgets well. Shopify contributor Mary-Rose Sutton has shared four tips to help marketers improve their Facebook ads. Sutton says, “Scaling your Facebook advertising means increasing your ad spend while maintaining a positive return, which can be challenging for businesses of all sizes. While it might be easy to bounce back from a bad day on a $50 daily budget, not seeing... [...]
Archive for the 'Facebook Advertising' Category
HubSpot’s Carly Stec has published a free guide to to Facebook ad sizes. It aims at helping advertisers learn about the formats they get when advertising on Facebook. Stec has shared the pictures of all the Facebook ad formats. Stec says, “Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing. To take the headache out of preparing to run a Facebook Ad Campaign, here’s a handy cheatsheet of Facebook image ad sizes and dimensions for every type... [...]
With billions of users, Facebook can be the online marketer’s best friend. It lets you target people with pinpoint accuracy by using with all the targeting options it offers you. If you aren’t getting good results with your Facebook ads, you may be running into a common problem: People may close your landing page within the first 4 seconds without being tempted by what you are offering.Here’s why: A lot of people don’t like to enter their email address and share it with merchants. Small consolation I know, but it’s an industry-wide problem; you’re just one of the... [...]
Video has a proven track record when it comes to advertising on the Internet. To help its advertisers reap better results with the video, Facebook has announced four new features that help advertisers convert image ads into video ads. Facebook’s new Create to Convert framework allows you to add lightweight motion to still images to create more compelling and effective direct-response ads. The new features are: Basic motion Brand in motion Benefit in motion Demon in motion. The Facebook team says, “We conducted 49 studies with brands using these production methods and saw a positive... [...]
Facebook has removed 5,000 ad targeting options which were prone for misuse in the advertising. According to Facebook, this will minimize the risk of abuse in the ads. Here’s what the Facebook team posted about the removal of the ad options: We’re committed to protecting people from discriminatory advertising on our platforms. That’s why we’re removing over 5,000 targeting options to help prevent misuse. While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes... [...]
Facebook has updated its video ad metrics to help advertisers measure the performance of the advertisements on the platform. The company has removed redundant and infrequently-used video metrics. The changes will allow the advertisers to measure unrepeated seconds in their ads. The Facebook team says, “Businesses have told us they’d prefer that these two metrics only count unrepeated seconds watched to more accurately measure consumption, so we’ll be updating how we calculate these two metrics across all video reporting in Ads Manager and Page Insights to no longer incorporate watch... [...]
January 2018 onward Facebook had stopped advertisements that promote cryptocurrency and other financial products From June 26, the company is going to allow ads that promote cryptocurrency and related content from pre-approved advertisers. Rob Leathern, Product Management Director at Facebook says, “Advertisers wanting to run ads for cryptocurrency products and services must submit an application to help us assess their eligibility — including any licenses they have obtained, whether they are traded on a public stock exchange, and other relevant public background on their business.... [...]
Facebook advertising is seen as one of the most cost-effective marketing tactic and an easy way to reach out larger audiences. Rightly created and targeted Facebook ads can make your ROI grow. Entrepreneur contributor Imran Tariq has shared six strategies to help marketers improve their Facebook ad performance. Tariq says, “Here are the steps to quickly make Facebook ads work for your business: Do your research. You need to figure out pain points of your ideal customer. What do they need? What are their wants? A lot of business owners just assume pain points but don’t search for actual... [...]
Entrepreneur magazine team has published a video featuring Ben Angel on ‘Improve the Power of Your Facebook Ads With These Small Tweaks’. The Entrepreneur team says, “In this video, Entrepreneur Network parner Ben Angel answers continues his discussion on Facebook advertising. He answers some of the questions his followers have about advertising on the platform and creating conversions. Angel points out the importance of directing customers to landing pages. On a landing page, the powerful combination of compelling copy, the promotion and a striking hero image are important... [...]
The Facebook Carousel ad format allows you to display up to 10 images or videos on “cards” within a single ad. It gives an interactive viewing experience to your customers. Business 2 Community contributor Gordon Donnelly has shared a short guide on creating effective Facebook Carousel ads that can convert more clients. On using Facebook Carousel ads to get more traffic, Donnelly says, “Whether you’re driving general traffic, traffic to unique pages with unique cards, or traffic to a single page with all your cards—the Carousel format makes for a solid traffic driver. For their... [...]