When it comes to social media, the Facebook advertising has stood up as one of the most favourite advertising options for the brands today. With a variety of ad choices Facebook gives the marketers liberty to manage thier budgets well.

Shopify contributor Mary-Rose Sutton has shared four tips to help marketers improve their Facebook ads.

Sutton says, “Scaling your Facebook advertising means increasing your ad spend while maintaining a positive return, which can be challenging for businesses of all sizes. While it might be easy to bounce back from a bad day on a $50 daily budget, not seeing a return when you’re spending in the hundreds can have a damaging effect on your financials.

To help you successfully transition from a $50 daily ad spend to $500, here are my best tips for effectively scaling Facebook ads and how to implement them.

1. Increase your audience size

The first step to scaling your advertising budget beyond $50 per day is to reconsider the size of the audience you’re targeting. Going from small, tightly defined audiences to larger, broader audiences will provide your Facebook Pixel with more opportunities to find you new customers”.

How to Scale Your Facebook Ads (While Maintaining a Healthy Return on Ad Spend)

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