Video has a proven track record when it comes to advertising on the Internet. To help its advertisers reap better results with the video, Facebook has announced four new features that help advertisers convert image ads into video ads.

Facebook’s new Create to Convert framework allows you to add lightweight motion to still images to create more compelling and effective direct-response ads.

The new features are:

  • Basic motion
  • Brand in motion
  • Benefit in motion
  • Demon in motion.

The Facebook team says, “We conducted 49 studies with brands using these production methods and saw a positive outcome for 69% of the brands.2 For example, Shopback used the Create to Convert method and saw a 5.5X better conversion rate and a 5.7X lower cost per registration from its video ads compared to using still ads alone. And on average, brands using both still ads and video ads saw a 17% higher rate of conversions compared to brands using only still ads”.

4 Ways to Turn Still Image Ads Into Video Ads

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