The Business 2 Community contributor Allen Finn has shared five new features that are coming to Facebook ads. Finn says, “While the mainstream media has quickly latched onto Facebook’s Match-killer (the online dating juggernaut’s stock tanked yesterday when Zuck and co.’s relationship-centric app was announced) and improved functionality aimed at removing instances of bullying / subversion of the democratic system, there were a handful of exciting announcement that could very well impact the way you market your business. Interested? Good. Let’s dive right in. Track Performance (Even... [...]

Facebook advertising is one of the easiest ways for brands and marketers to advertise online and reach out the people interested in their products or services. With right planning Facebook ads can help marketers convert more customers. Entrepreneur contributor Syed Balkhi has shared such six strategies. Balkhi says, “Here are some of the best ways to increase your Facebook ad conversions so you can build up your business and generate more sales than ever. 1. Add social proof. People don’t want to risk spending their money on something they think might not be worth it. That’s why... [...]

HubSpot has published a guide to Facebook Pixel, an analytics tool that measures the effectiveness of your Facebook advertising. Clifford Chi says, “The Facebook pixel gives you deep insight into your marketing strategy because it measures your ad’s conversion rate, not just its click-through rate. This adds another layer of analytics that paint a clear picture of your buyer’s journey from ad to purchase. For instance, if one of your ads’ click through-rate is high, but the conversion rate is low, then your ad creative and landing page probably aren’t aligned. You can also use... [...]

Facebook has announced further requirements to avoid misuse of its services. The company has made verification compulsory for creators and managers of Facebook Pages with large following. They will not be able to post on their pages until verification is done. The company has announced that the political ads will be clearly labelled as “Political Ad”. Talking about more changes in the Facebook ads, Rob Goldman, VP, Ads and Alex Himel, VP, Local & Pages say, “We’re also investing in artificial intelligence and adding more people to help find advertisers that should have gone... [...]

Advertising on Facebook is one of the most affordable and successful tactics that marketers opt for today. With right planning and publishing it is possible to get good results with these ads. Entrepreneur contributor Eric Christopher has shared Facebook advertising tips from four experts. says, “Remember before the Cambridge Analytica scandal when brands and publishers were worried about Facebook’s News Feed changes? Here’s a refresher from Facebook’s official post back in January, “Because space in News Feed is limited, showing more posts from friends and family and... [...]

Facebook has announced the updates to its ad metrics. By doing this, Facebook intends to bring more transparency in the advertising process. The company is also removing some unhelpful metrics. says, “Starting today, we’ll begin labeling some metrics in Ads Manager as estimated or in development, to provide more clarity on how they are calculated and how you should consider using them. These labels will appear in tool tips within the Ads Manager reporting table and in the customize column selector for ads running across Facebook, Instagram and Audience Network. Estimated metrics are calculated... [...]

When it comes to online advertising, Facebook is the leader in attracting the most advertisers with its easy to advertise programs. In April 2017, more than five million businesses were advertising on it each month. Econsultancy columnist Nikki Gilliland has shared five tips to plan a successful Facebook advertising strategy. Gilliland says, “Here’s a few tips on optimising your Facebook ad strategy for the year ahead. Target people in consideration phase One of the main benefits of Facebook advertising is being able to target users based on a wide range of variables, ranging from age... [...]

Entrepreneur magazine contributor Perry Marshall has shared a 3-step formula to help marketers improve their Facebook video ads. Marshall says, “When we create Facebook video ads for clients, we follow this three-step formula: 1. Stop the scroll This goal is clear. Facebook autoplaying the audio as well as the video when a user opens their news feed provides a huge opportunity, but it’s only an opportunity. It’s not a guarantee of anything because while you can easily grab a viewer’s attention, they can just as easily snatch it back. Those first three to 10 seconds are... [...]

Facebook advertising is one of the most preferred advertising techniques by the businesses. The social network has made available a platform that can connect you with more buyers online. The quality of the advertisement that you design play a pivotal role in creating more opportunities for your business. Entrepreneur contributor Perry Marshall has shared six characteristics of effective images in the Facebook ads. Marshall says, “When it comes to the creative aspect of your Facebook ads, it’s important to note that it doesn’t necessarily need to be all about the offer. Make... [...]

Recode has reported that Facebook pre-roll video ads are coming soon. As Peter Kafka puts it down, neither the Facebook users nor Facebook wanted these ads, but they are here. Kafka says, “Now, Facebook is going to start running pre-roll ads. Important: That doesn’t mean your News Feed is going to be full of video ads you didn’t ask to see. The pre-rolls, which will run for up to six seconds, will only appear on videos in Facebook’s “Watch” hub, where it is hoping you will go and hang out because you want to watch Facebook videos. Facebook says it will start formally testing... [...]