It’s been a little over a month since Stephen Gilbert released Snap Affiliate Profits. In these weeks, over 3000 marketers have invested in this training. If you want more details about this training in effective affiliate marketing, you can check the earlier notice on IM NewsWatch here: IM NewsWatch notice on Snap Affiliate Profits. In summary, Gilbert reports that he has been able to use $5 in Facebook ads to generate $75 in sales. Snap Affiliate Profits shows how to do it. Keep in mind: • This is a case study showing how he did it, including his real results. • It only takes 20-30... [...]

Greg Sterling says, “In June of 2013, Facebook formally announced that it had 1 million advertisers. Then, in February of this year, the company announced 2 million advertisers. And last night, it said it now had 2.5 million. Advertiser growth is clearly accelerating. It would be interesting to know how many advertisers Google currently has. Financial analysts have estimated that Google has approximately 4 million advertisers today. A substantial though undisclosed percentage of Facebook’s advertisers are small businesses. The company previously said it has 45 million active small business... [...]

Ginny Marvin says, “Joining the ranks of Twitter’s ad cards is the Video App Card, app install ads that enable app developers to promote their apps with video clips. The card format is rolling out of beta globally. Videos show users a preview of the app and autoplay in timelines. App marketers can use any of Twitter’s ad targeting capabilities including device, interest, keyword, location and tailored audiences“. Twitter Rolls Out Video Cards For Mobile App Marketers Marketing Land  [...]

Ginny Marvin says, “Instagram is helping to drive Facebook’s continued strong growth in ad revenues. Facebook’s ad revenues are expected to reach $16.29 billion this year, an increase of 41.8 percent this year compared to 2014, putting its market share among social networks at 64.8 percent, up slightly from 64.4 percent the previous year. In its most recent estimates, eMarketer expects Instagram to generate $600 million in ad revenue worldwide and account for 5 percent of Facebook’s mobile ad revenues in 2015. In 2016, Instagram’s growth is expected to take off, increasing... [...]

Jason Abbruzzese says, “Facebook is finally rolling out its glamorously packaged version of journalism, Instant Articles, to a wide audience, meaning many readers that used to click on stories and go to media websites will instead consume stories within the social network. After an initial run in May 2015 with just a few media outlets, Facebook now has more than a dozen publications on Instant Articles. The new feature only appears on Facebook’s mobile apps. That will mean a decline in traffic that used to flow steadily from Facebook, but also the chance at reaching even more people... [...]

Martin Beck says, “Facebook’s Instant Articles, launched with great fanfare last spring, has yet to make a big splash in the publishing world. But it looks like that could change soon. Today Facebook said it is giving access to 21 new publishers and will start displaying Instant Articles to more of its users. A reminder of what that means: Facebook says that Instant Articles display up to “10 times faster than standard mobile web articles and feature tilt-to-pan photos, auto-play video, interactive maps, and embedded audio captions that let you explore stories in beautiful new ways.” Currently,... [...]

Ayaz Nanji says, “The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a recent report from Nanigans. The report was based on an analysis of the Facebook ad spend, clicks, and impressions of e-commerce advertisers using Nanigans software in 2014. Purchase-related metrics were calculated by aggregating data across sampled e-commerce advertisers that have same-day purchase attribution. Purchase rates during the 2014 holiday season doubled for nearly every day of the... [...]

Jami Oetting says, “Using Facebook is easy enough — most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective. The problem is that these new features don’t always make a splash in the press, so many of the improvements for users aren’t well know. If you want to up your Facebook skills, check out this infographic from Post Planner. You’ll learn how to track the activity of your competitors,... [...]

Patricio Robles says, “Facebook is by and large a friendly place for brands. Yes, consumers can and do voice their displeasure on the world’s largest social network, but when it comes to what can be done with the click of a mouse, consumers are limited to ubiquitous Like. But that all could be changing. In a Q&A session last week, Facebook founder Mark Zuckerberg revealed that his company is working on a way for Facebook users to express different emotions. People have asked about the ‘dislike’ button for many years. Probably hundreds of people have asked about this,... [...]

Martin Beck says, “Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button, but it will give people a shorthand way to express other-than-positive emotions. That could mean an emoji-based interface, as some Facebook patents seem to indicate. Or it could be something else. Facebook CEO Mark Zuckerberg is looking to give people a way to express empathy for unfortunate news and events while avoiding the creation of a situation where people are seen to be down-voting others’ posts. Building... [...]