LinkedIn is a powerful platform for business growth, enabling brands to build authority, connect with industry professionals, and generate leads. By sharing valuable content and engaging with a targeted audience, businesses can enhance visibility and trust. The latest ‘HubSpot Marketing’ video is titled ‘How To Grow Your Small Business On LinkedIn in 2025’. It covers the following: Why native video content gets 20x more shares (and how to start today) How to optimize your LinkedIn profile as a conversion machine The engagement tactics that actually boost your reach My... [...]
Archive for the 'Social Media Marketing' Category
Optimizing social media image sizes ensures your visuals appear crisp and correctly formatted across platforms. Each platform has specific size requirements, so using the right dimensions boosts engagement and maintains brand consistency. HubSpot contributor Stephanie Trovato has published an article featuring social media image sizes (2025 update) for every platform. She says, “Between cropped headers, stretched thumbnails, and text that disappeared on mobile, it didn’t take long to realize that each platform plays by its own rules — and they change often. I spent way too much time... [...]
Facebook Pixel is a powerful analytics tool that tracks user interactions on your website, helping optimize ad performance and retarget audiences. It enables data-driven marketing by measuring conversions and understanding customer behavior across devices. The latest ‘HubSpot Marketing’ video is titled ‘Increase Revenue By Setting Up Facebook Pixel the RIGHT Way’. It covers the following: Why you’re burning money without tracking What is Meta Pixel? Setup steps (Business Manager + Website prep) How To Create & Install Facebook Pixel Configuring events... [...]
Using social media as a customer service tool allows businesses to respond quickly to queries, complaints, and feedback in real time. It enhances customer satisfaction, builds trust, and publicly showcases brand responsiveness. Search Engine Journal has published a new guide, ‘Social Media As A Customer Service Tool: Trends And Best Practices’. Chelsea Alves says, “In this post, we’ll explore how social media can be used as a strategic lever for building lasting customer relationships and how your business can implement social-first strategies that elevate both service and reputation. The... [...]
Maximizing Instagram growth requires a strategic mix of engaging content, consistent posting, and active community interaction. Leveraging reels, hashtags, and collaborations can significantly boost reach and follower engagement. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Maximize Your Instagram Growth: Getting More of The Right Followers’ featuring Lucas O’Keefe. The SME team says, “Struggling to grow your Instagram following with people... [...]
Maximizing Instagram growth in 2025 requires a strategic mix of consistent branding, authentic engagement, and data-driven content. Leveraging Reels, influencer collaborations, and interactive features like polls and Q&As boosts visibility and follower retention. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Maximize Your Instagram Growth: Getting More of The Right Followers’. The SME team says, “Struggling to grow your Instagram following with... [...]
Advanced LinkedIn networking involves strategic engagement through personalized outreach, content sharing, and leveraging mutual connections to build meaningful professional relationships. It focuses on quality interactions that drive career growth and business opportunities. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Advanced LinkedIn Networking: How to Connect and Convert’ featuring Michaela Alexis. This episode covers the following: Why Networking... [...]
Video marketing boosts engagement by delivering messages in a dynamic and memorable way, helping brands build trust and connect emotionally with their audience. It also drives higher conversion rates by making content more accessible and persuasive. Social Media Examiner has published the latest Social Media Marketing Podcast episode Video Experiences That Create Loyalty, Engagement, and Conversions’ featuring Luria Petrucci. This episode covers the following: Why Video Experience Matters What is Video... [...]
The future of social media research lies in harnessing AI and big data to analyze user behavior, trends, and digital influence with greater accuracy. It will increasingly explore ethical implications, algorithmic transparency, and the societal impact of virtual interactions. HubSpot contributor Cassie Wilson Clark has published an article on the future of social media research. She says, “Through our multiple surveys, research, and additional data, here’s what I predict for the future of social media: Consumers will shop directly on social media apps. Consumers will search for information... [...]
Digital Marketing Institute has published a new ebook ‘The Marketer’s Guide to Online Writing’. Joe Williams says, “This ebook will give you a comprehensive view of online content and provide some great tips and tricks on how to create content that attracts, influences and converts. We will cover: Why online writing is different Planning and structuring content Writing content Writing social media posts Editing content Formatting content Creating a style guide The role of AI”. The Marketer’s Guide to Online Writing Digital Marketing Institute [...]