Instagram influencer marketing harnesses the influence of social media personalities to promote products or services, leveraging their large and engaged following for brand exposure. Through strategic collaborations, businesses can tap into influencers’ authenticity and credibility to connect with target audiences and drive sales. HubSpot has published ‘The Ultimate Guide to Instagram Influencer Marketing for Brands‘. Mandy Bray says, “The power of influencer marketing comes down to one word: trust. People want to hear advice recommendations from friends, family, and people... [...]
Archive for the 'Social Media Marketing' Category
Social media content encompasses diverse formats including posts, images, videos, stories, polls, and live streams, tailored to engage audiences across platforms. Varied content types enable brands to connect authentically, entertain, educate, and drive engagement effectively. HubSpot contributor Cyan Zhong has published an article featuring the most effective types of content on social media in 2024. She says, “These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a strategy refresh or trying out the channel for the first time, this post is... [...]
Reddit is a diverse online community where users engage in discussions, share content, and vote on posts, fostering a wide array of interests and topics. With its vast range of subreddits, it serves as a hub for information, entertainment, and community interaction, shaping internet culture and discourse. MarTech has published ‘A marketer’s guide to Reddit’. Constantine von Hoffman says, “Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years,... [...]
Building a strong online presence through targeted marketing efforts, networking, and showcasing expertise can attract more clients. Providing exceptional service and leveraging satisfied clients’ referrals can further expand clientele and foster long-term relationships. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get More Clients From Referrals and Self-Promotion’ featuring Kris Kiehn. This episode covers the following: How to Boost Your Agency’s Visibility When Referrals... [...]
HubSpot has published a new video ‘How To Create a Professional LinkedIn Profile in 2024’. The HubSpot team says, “Long gone are the days of thinking of LinkedIn as an online resume. To truly leverage the platform’s potential, it’s important to optimize your LinkedIn profile to enhance online visibility, establish credibility, and build trust. In this video, we’ll explore the key elements of an optimized LinkedIn profile and provide tips and strategies for crafting a profile that can transform how you navigate your career and build professional relationships. It’s... [...]
Social media marketing is a tool that helps B2B businesses connect with their target audience. It can help increase brand awareness, engage with customers, and drive traffic to a website. Digital Marketing Institute has published a new ebook ‘Social Media Marketing for B2B Marketers’. Julie Atherton says, “This 50-page ebook was written by social media consultant Julie Atherton exclusively for DMI premium members. It will help you take a holistic and practical look at how to use social media for your business, from marketing and sales, PR, employee engagement, and customer services. The... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Use Benefits as a Competitive Advantage’ featuring Allen Weiss. The SME team says, “Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? Explore how to use benefits and outcomes to differentiate your business.” Social Media Examiner [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Build a Thriving Marketing Business While Working Full-Time’ featuring Jenn Herman. The SME team says, “Want to open your own marketing agency? Wondering how to build a successful side business while maintaining a full-time job? Discover tips for time management, setting client expectations, delegating tasks, and maintaining a healthy work-life balance while building your marketing side-hustle.” Social Media Examiner [...]
Social media demographics vary widely, reflecting a diverse user base across age, gender, and geography. Young adults dominate platforms like Instagram and Snapchat, while Facebook sees a more balanced age distribution with a growing presence of older users. HubSpot contributor Martina Bretous has published an article featuring 70+ social media demographics for marketers in 2024. She says, “Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2024. General Social Media Demographics Roughly... [...]
Building successful businesses requires a clear vision, strategic planning, and adaptability to market dynamics. Cultivating a strong team, fostering innovation, and prioritizing customer satisfaction are key ingredients for sustainable growth and long-term success. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Product Marketing Strategy: How to Build Multi-Million Dollar Businesses’ featuring Noah Kagan. The SME team says, “Wondering how to successfully launch a new product? Looking... [...]