Digital Marketing Institute contributor Clodagh O’Brien has published an article highlighting the importance of social listening. She says, “I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it)… their complaints and bad reviews? That can’t happen if you want to be successful. The benefits of social listening go far beyond customer satisfaction. A carefully-constructed social listening strategy can help boost... [...]
Archive for the 'Social Media Marketing' Category
Content Marketing Institute has published a new article answering the question ‘Can Brands Find Safe Harbor on Social Anymore?’. Dawn Papandrea says, “Always an exciting and unpredictable space, social media is downright chaotic in the current landscape. Confronted by platform controversies, legislative debates, and moving targets, brands face tough choices to safeguard their reputations, cultivate consumer trust, and create meaningful engagements. Should you abandon your community on the more problematic platforms and seek your social fortunes elsewhere, or abandon the notion... [...]
Neil Patel has published a new video, ‘How to Build a $10M/Year Personal Brand’. He says, “Building a personal brand in 2025 is the fastest way to get insanely rich—but most people do it completely wrong. Today, I’ll break down the exact blueprint he used to build a $10M personal brand from scratch—and how you can do the same. Whether you’re just starting out or looking to take your brand to the next level, this is your step-by-step playbook to turning attention into income.” Neil Patel’s Blog [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Social Media Marketing World 2025 Highlights’. Here’s some of the energy we captured at Social Media Marketing World 2025! Social Media Examiner [...]
In 2025, a successful LinkedIn growth strategy focuses on thought leadership, consistent value-driven posts, and meaningful networking. Leveraging data analytics and niche communities, professionals build authority and expand influence effectively. Neil Patel has published a new video, ‘The Best LinkedIn Growth Strategy For 2025’. He says, “Everyone’s talking about LinkedIn in 2025—but almost no one’s using it the right way. In this video, I’ll walk you through the exact LinkedIn content and connection strategy I’d use to go from zero to high-paying leads, even if I... [...]
Facebook Ads testing allows marketers to experiment with different creatives, audiences, and placements to optimize performance. A/B testing helps identify the best-performing elements, ensuring higher engagement and ROI. The latest ‘HubSpot Marketing’ video is titled ‘The Best Facebook Ads Testing Strategy (Step-by-Step Tutorial)’. The HubSpot team says, “Tired of watching your Facebook ad budget disappear with little to show for it? In this step-by-step tutorial, we break down our proven 5-phase Facebook Ads testing strategy that helps you identify what actually... [...]
Copyblogger contributor Charles Miller has published a new guide, ‘How To Get Clients On LinkedIn: Step by Step Process’. He says, “LinkedIn is one of the best platforms to find high paying B2B clients, but few people leverage it to its full potential. Simply messaging people on the platform, publishing an occasional post, or sporadically commenting on others’ posts isn’t an effective strategy to get clients on LinkedIn. So if you’ve tried any of these methods without success, this guide will help you understand how to leverage the platform more effectively so that clients... [...]
AI has transformed social media by personalizing content, automating responses, and analyzing user behavior. It enhances engagement and helps brands make data-driven marketing decisions. HubSpot contributor Caroline Forsey has published an article featuring trends and predictions on AI’s impact on social media. She says, “In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at. And every marketer should be considering AI to supercharge that strategy. If you’re concerned that AI will ruin your social platforms and turn your... [...]
In 2025, Facebook Ads continue to leverage advanced AI for hyper-personalized targeting, delivering higher ROI for businesses. With integrated shopping features and immersive ad formats, brands can engage users more effectively across Meta platforms. Neil Patel has published a new video, ‘The Only Facebook Ads Tutorial You Need for 2025’. He says, “If you’re running Facebook ads and not seeing the ROI you want, stop what you’re doing and watch this. After managing over $1 billion in Facebook ad spend, I’ve developed a proven system that works whether you’re... [...]
In 2025, social media marketing is driven by AI-powered content creation, short-form videos, and immersive AR experiences, enhancing personalization and engagement. Platforms like TikTok and Threads are leading the way in social commerce and community-driven content, making authenticity and real-time interaction essential for brand success. vistasocial.com thetimes.co.uk Neil Patel has published a new video, ‘2025 Social Media Trends You Need to Know Right Now’. He says, “Want to explode your social media growth in 2025? This video breaks down what’s *actually working*, what’s... [...]