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Friday, March 29, 2024

Archive for the 'Social Media Marketing' Category

How to Create a 2024 Social Media Strategy Plan [Video]

A social media strategy can help you reach a wider audience and reinforce your brand identity across multiple marketing channels. HubSpot has published a new video ‘How to Create a 2024 Social Media Strategy Plan’. The HubSpot team says, “Whether you’re a small business owner, a content creator, or a social media manager, this video will provide you with the template and insights needed to create an effective social media strategy for 2024. Run social media campaigns with peace of mind knowing that you are implementing a sound strategy. We’ll dive into how to make... [...]

Social Media Marketing: The Ultimate Guide [Guide]

Social media marketing (SMM) is the use of social media platforms to promote products and services and connect with audiences. HubSpot has published ‘Social Media Marketing: The Ultimate Guide’. Kristen Baker says, “There are a variety of reasons why your company should use social media marketing. We’ve created a list of the most beneficial reasons to consider. Let’s dive in. 1. Increase your brand awareness. Due to the sheer number of people on social media, you’re missing out on the potential to reach thousands, and even millions, if you don’t have a... [...]

Why Brands Need to Think Like a Creator [Podcast]

Convince & Convert has published the latest episode of the Social Pros Podcast ‘Why Brands Need to Think Like a Creator’ featuring Eric Gray. Loren Baker says, “Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros. Start Believing in Engagement and Connection First When you believe in the power of engagement and connection, there are tremendous opportunities for success on social. That’s why Maverick Content Studio founder Eric... [...]

6 Instagram Features Marketers Should Always Use In 2024 [Video]

HubSpot has published a new video ‘6 Instagram Features Marketers Should Always Use In 2024’. The HubSpot team says, “Discover 6 game-changing Instagram features that will elevate your presence, boost engagement, increase audience reach, and supercharge your marketing strategy. From Reels to Shoppable Posts, we’ve got you covered with practical tips and real-world examples from industry leaders like Nike, GoPro, Sephora, and standout small businesses. Learn how to optimize your IG profile, create compelling, shareable content, and leverage your analytics and... [...]

Guide to Instagram Analytics in 2024: Definition, Metrics + Tips [Guide]

Instagram analytics is a free tool that allows users to track metrics related to their Instagram performance. This data can range from the number of people who saw or liked a post to the time when an account’s followers are most likely to be online. Semrush has published ‘Guide to Instagram Analytics in 2024: Definition, Metrics + Tips’. Aleksandra Beka Jovicic says, “Let’s break down Instagram Insights by category and explore which metrics and data they consist of. Plus where to find them in the Instagram app and on the Instagram desktop version. Account Metrics Instagram... [...]

Mastering Employer Branding Through Storytelling [Podcast]

Convince & Convert has published the latest episode of the Social Pros Podcast ‘Delta Vacations Approach to Non-Stop Social’ featuring Arielle Berlinsky. Loren Baker says, “If you’re looking to bridge the gap between your employees and your brand, this one’s for you. Jonathan Hatch, Talent Brand Program Manager at Zoom, shares expert advice on leveraging employee branding on this episode of Social Pros.” This episode covers the following: How storytelling plays into employee branding and storytelling  Is LinkedIn the hub for storytelling?  Getting employees excited... [...]

Delta Vacations Approach to Non-Stop Social [Podcast]

Convince & Convert has published the latest episode of the Social Pros Podcast ‘Delta Vacations Approach to Non-Stop Social’ featuring Arielle Berlinsky. Loren Baker says, “If you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content.” Watch this episode to learn: This episode covers the following: How Delta Vacations’ social content inspires different... [...]

Social Content Strategy: How to Build a Loyal and Profitable Audience [Podcast]

LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Social Content Strategy: How to Build a Loyal and Profitable Audience’ featuring Allie Mason. The SME team says, “Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? Explore a social content strategy.” https://www.youtube.com/watch?v=S5cXHaC4G0w                       Social... [...]

Social Content Strategy: How to Build a Loyal and Profitable Audience [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Social Content Strategy: How to Build a Loyal and Profitable Audience’ featuring Allie Mason. The SME team says, “Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? Explore a social content strategy.” https://www.youtube.com/watch?v=S5cXHaC4G0w   Social Media Examiner  [...]

How to Grow a Niche Marketing Agency [Podcast]

Niche marketing is a marketing strategy that focuses on a specific target market. It’s also known as micro-marketing or specialty marketing. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Grow a Niche Marketing Agency’. The SME team says, “Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? Discover how one marketer transitioned from solopreneur to marketing agency owner.” https://www.youtube.com/watch?v=7AD-GQ7WVGQ Social Media Examiner  [...]


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