The latest article on ‘Business 2 Community’ is titled “Social Media Week: The Building Blocks Of Content”. Ally Greer says, “Noah Brier, the co-founder of Percolate, took to the stage this morning at Social Media Week NYC to give a broader perspective on the process that goes into content marketing process and tap into the ideal mindset of a brand content creator. The “building blocks of content” can be defined as the set of goals, objectives, ideas and strategies that every brand keeps in mind when creating content. These blocks stem from challenges that content marketers... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Marketing Trends For 2014”. Lavinia Tauro says, “Social media networking has undergone a plethora of changes since its inception in the early 2000s. The year 2014 will certainly witness several dramatic changes in the way we formulate social media strategies for marketing and promotions. Some of the important social media marketing trends are as follows: The Revival of Advertising Social media will certainly have a major impact on conventional modes of advertisements and endorsements. Native advertising... [...]

The latest article on ‘Business 2 Community’ is titled “How To Create Perfect Posts On Social Platforms”. Sourav Saha says, “We all post updates across different social media channels. But if you ever wondered about a picture perfect post….then this article is just for you. The content that you share on various social media channels surely varies depending on business to business. But have you ever paid close attention to what really makes your fans tick and what resonates within your community? Having a clear CTA, proper punctuation and use of URL shorteners are the very... [...]

The latest post on ‘Mashable’ is titled “LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media”. Kurt Wagner says, “New research from LinkedIn found that the majority of small and medium-sized businesses (SMBs) are turning to social media for growth. Roughly 81% of SMBs are using social media, according to a LinkedIn study released Thursday, and of those that use social, 94% do so for marketing purposes. Social media is even more important to “hyper growth” companies, or those that self-reported “significant” year over year revenue growth“. LinkedIn:... [...]

The latest article on ‘MarketingProfs’ is titled “What Does Social Media Growth Look Like?”. Verónica Maria Jarski says, “Marketers often talk about how social media is growing… but what does that mean exactly? Here’s a look at the facts regarding social media growth and use, courtesy of an infographic by Search Engine Journal. The top three social media sites used by marketers are Facebook, Twitter, and Google+. Among them, Twitter was the fastest-growing social network, in terms of active users, at the beginning of 2013, with 44% growth from June 2012 to March 2013.... [...]

The latest Silverpop blog post is titled “On Facebook’s 10th Birthday, 10 Tips for Using Social in Your Digital Marketing Strategy”. Mary Featherstone says, “A lot has changed in the digital technology space in the 10 years since Facebook’s launch. A plethora of other social networks have come and gone, while smartphones and tablets have changed the way we interact — and, most importantly to our blog readers, the way we do marketing. To celebrate Facebook’s 10th birthday, here are 10 tips for making the world’s largest social network an integral part of your digital marketing... [...]

The latest article on ‘MarketingProfs’ is titled “Six Work Lessons Marketing Pros Can Learn From Social Media Best-Practices”. Bryan Nielson says, “Social media is no longer the new kid on the block; it is now an accepted and practiced marketing discipline. Sure, we all made mistakes on the path toward social excellence, but the channel overall is the stronger for it. And isn’t it nice, much like the end of every episode of Full House and Wayne’s World, we can all learn something from the journey? Considering social media’s domination of electronic interaction, it’s... [...]

The latest article on  ‘Marketing Land’ is titled “7 Things BuzzFeed Can Teach Brands About How To Be Social”. Ciaran Norris says, “Last week saw the official launch of social news behemoth BuzzFeed here in Australia. In typically BuzzFeed style, they celebrated their launch with headlines such as “17 Kangaroos That Can Kick Your Butt“ and by giving out bags and badges plastered with equally tongue-in-cheek Aussie catchphrases and clichés. But you don’t build a business that now reaches over 150 million people just by publishing bizarre lists, so let’s... [...]

The latest article on ‘Business 2 Community’ is titled “Is This The Social Media Marketing Tipping Point?”. Jeff Bullas says, “Social media has been with us for over a decade now. It hit the public consciousness when MySpace started to steal teenagers attention after it was launched in 2003. MySpace even surpassed Google as the most trafficked website in the USA in 2006. At its zenith it had 1,600 employees and was generating $800 million in revenue. But nothing is forever. In 2008 Facebook (which was founded in 2004) took the crown as the top social networking site as its... [...]

The latest article on ‘Business 2 Community’ is titled “30 Reasons to Market Your Business on Pinterest in 2014”. Salman Aslam says, “Pinterest has really taken off in last few  years but in 2013 it really pulled off and joined the league of the Top Social Media channels i.e Facebook and Google which is spectacular for a website which is yet to generate a revenue from the website. What was considered as a website for sharing and curating wedding pictures and recipes have now emerged as a major contender in social media space, particularly in the eCommerce and retail business.... [...]