The latest article on ‘Business 2 Community’ is titled “Social Media Marketing Trends For 2014”.

Lavinia Tauro says, “Social media networking has undergone a plethora of changes since its inception in the early 2000s. The year 2014 will certainly witness several dramatic changes in the way we formulate social media strategies for marketing and promotions. Some of the important social media marketing trends are as follows:

The Revival of Advertising

Social media will certainly have a major impact on conventional modes of advertisements and endorsements. Native advertising will witness a comeback after decades as it will form the backbone of social media marketing strategies used by most companies for boosting sales. To the uninitiated, native advertising is a technique of online advertising, wherein advertisers try to grab the attention of consumers by placing ads that match the context of user’s experience“.

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