The latest article on ‘Business 2 Community’ is titled “Social Media Week: The Building Blocks Of Content”.

Ally Greer says, “Noah Brier, the co-founder of Percolate, took to the stage this morning at Social Media Week NYC to give a broader perspective on the process that goes into content marketing process and tap into the ideal mindset of a brand content creator.

The “building blocks of content” can be defined as the set of goals, objectives, ideas and strategies that every brand keeps in mind when creating content. These blocks stem from challenges that content marketers face, including efficiency and staying on-brand, and factors like new target customers, new markets, and new platforms which make these challenges more difficult“.

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