Search Engine Journal contributor Manick Bhan has published ‘A Technical Guide to Google’s PageSpeed Insights Reports’. He says, “PageSpeed Insights is a free performance tool that analyzes the content of a given webpage and provides page speed scores for both the mobile and desktop versions of the page. Screenshot from PageSpeed Insights, October 2021 The tool also identifies opportunities for optimization and makes specific recommendations for improvement. Screenshot from PageSpeed Insights, October 2021 PageSpeed Insights is one of many page speed audit tools available... [...]
Archive for the 'SEO Tips' Category
There are several elements such as content, keywords, etc. that play an important role in ranking your website in Google. It is important to know whether click-through rate (CTR) can also impact your website’s performance as a direct ranking factor. Search Engine Journal’s Miranda Miller has published an article solving this query. She says, “The Claim: Click-Through Rate (CTR) as a Ranking Factor This one has been a hotly contested topic almost as long as we’ve practiced SEO. In his 2002 paper Optimizing Search Engines using Clickthrough Data, Thorsten Joachims of Cornell argued... [...]
While creating new content, one of the most important things you need to be considerate about is SEO. You should be creating Google-friendly content so that it reaches your target audience. Content Marketing Institute contributor Mike Murray has shared four useful ideas to help you create Google-friendly page titles for better SEO performance. He says, “If you want to give your page titles a better chance of showing up on SERPs the way you intended it to, try these suggestions. 1. Avoid half-empty HTML titles Google says one of its triggers for rewriting page titles is half empty HTML titles.... [...]
Ignite Visibility is hosting a webinar ‘Rank #1 In 2021’ on Wednesday, October 14 at 11.00 am PT. Key speakers of this webinar include John Lincoln CEO, Author & Industry Speaker, Fernando Angulo Head of Communications, SEMRush, and Jen Cornwell, SEO Digital Strategist. You will learn the following from the webinar: Get your foundation right for Core Web Vitals, the new Google ranking factor. Understand the key user metrics that will determine the success of your SEO efforts. Find out the CRO opportunities that can drive perpetual growth for your organization. Learn groundbreaking... [...]
Word count affects your readership as well as SEO performance. The length of your content determines the chances of getting higher rankings in Google Search. Vertical Leap’s Kerry Dye has answered this important question – ‘What is the best word count for SEO?’ in her latest blog post. She says, “In this article, we explain how word count really affects your search ranking and how you should approach content length in your SEO strategy. Is word count a ranking factor? No. Word count is not a ranking factor in Google’s search algorithm and it wouldn’t make any sense... [...]
Search Engine Journal has published the State of SEO Report 2021. It highlights the state of SEO industry, the value of SEO, and more. The SEJ team says, “This annual report (we are planning to update it every year) has unique data, graphs, and insights from thousands of SEO professionals condensed into 49 pages for your reading – and strategizing – pleasure. State of the SEO industry: A look at current salaries, job titles, and experience levels. The value of SEO: How budgets are allocated and its value is measured. Threats and challenges: Get insight into the last 12 months of pandemic,... [...]
Click depth is the number of clicks it takes to go from a homepage to another page on a website. And, Canonicalization refers to a process for converting data that has more than one possible representation into a “standard”, “normal”, or canonical form. Search Engine Journal has published two articles titled Click Depth: Is It a Google Ranking Factor? and Canonicalization: Is It a Google Ranking Factor? to help marketers understand the importance of these two factors in SEO. SEJ’s Miranda Miller says, “Click depth is the number of clicks it takes to go from... [...]
SEO is one of the most required skills to grow your business and marketing today. With the right set of SEO strategies, you can get more and more visitors to your websites and convert them into customers. Ahrefs has published a new video ‘How to Become an SEO Expert in 2021’ to help you become an SEO expert. In this video, you’ll learn how to build your authority in the SEO industry. Ahrefs [...]
With the right SEO tools, you can continue to get more and more traffic and improve the chances of making more online sales. Adam Connel has published a list of seven popular SEO tools to grow your business faster. He says, “In this post, I’m going to give you a primer on some of the most popular SEO tools on the market. This isn’t your typical ‘best of’ style list… I’ll share my opinions on each one and give you an idea of how each one could fit into your SEO strategy and go beyond advertised features. 1. SE Ranking SE Ranking is best known as a rank tracking tool but it... [...]
Your content plays a pivotal role in getting your websites listed in the Google search. Also by creating relevant pages, you can drive more web traffic. Search Engine Journal contributor Roger Montti has published an article based on John Mueller’s recommendations on different content strategies. He says, “Google’s John Mueller answered a question about creating keyword targeted content. The question was whether one should build fewer but stronger pages that target the main keyword and the related keywords or split off the related keywords to their own web pages. In a way, the question... [...]