While creating new content, one of the most important things you need to be considerate about is SEO. You should be creating Google-friendly content so that it reaches your target audience.

Content Marketing Institute contributor Mike Murray has shared four useful ideas to help you create Google-friendly page titles for better SEO performance.

He says, “If you want to give your page titles a better chance of showing up on SERPs the way you intended it to, try these suggestions.

1. Avoid half-empty HTML titles

Google says one of its triggers for rewriting page titles is half empty HTML titles. So don’t create a page title like this:

| Site Name

2. Write descriptive titles

Take a fresh look at how you write your page titles. Clear page titles with some details are the best bet. Google says it will replace SEO page titles that are too vague or simply describe the website structure.”

To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This

Content Marketing Institute
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