Is click-through rate a valuable SEO metric? [Answered]
CTR (click-through rate) is the number of clicks that your ad receives divided by the number of times your ad is shown. Search Engine Land contributor Tadeusz Szewczyk has published an article answering the question ‘Is click-through rate a valuable SEO metric?’. He says, “Some SEO experts argue that Google can’t rely on links anymore as they are “gamed” easily. What else would be a useful metric they thought? Well, given all the websites using Google Analytics and Search Console, Google has a wealth of user experience data. Some even point out that Google Chrome... [...]