CTR (click-through rate) is the number of clicks that your ad receives divided by the number of times your ad is shown. Search Engine Land contributor Tadeusz Szewczyk has published an article answering the question ‘Is click-through rate a valuable SEO metric?’. He says, “Some SEO experts argue that Google can’t rely on links anymore as they are “gamed” easily. What else would be a useful metric they thought? Well, given all the websites using Google Analytics and Search Console, Google has a wealth of user experience data. Some even point out that Google Chrome... [...]

There are several elements such as content, keywords, etc. that play an important role in ranking your website in Google. It is important to know whether click-through rate (CTR) can also impact your website’s performance as a direct ranking factor. Search Engine Journal’s Miranda Miller has published an article solving this query. She says, “The Claim: Click-Through Rate (CTR) as a Ranking Factor This one has been a hotly contested topic almost as long as we’ve practiced SEO. In his 2002 paper Optimizing Search Engines using Clickthrough Data, Thorsten Joachims of Cornell argued... [...]

Joey Kissimmee’s latest blog post is titled “How To Increase Your C.T.R.’s (click through rate)”. [Joey Kissimmee’s Blog] […]  [...]