Search engine optimization is the backbone of any business today. When it comes to increasing your e-commerce sales, SEO can help you. Rank Ranger has published a new podcast episode ‘The Ins and Outs of SEO for E-commerce Sites’ featuring Nik Ranger. Thank Rank Range team says, “The fantastic Nik Ranger joins the podcast to discuss what goes into doing SEO for eCommerce sites: From technical elements to content – what should eCommerce SEO focus on? How changes in online shopping impact SEO for eCommerce A look at structured data and Featured Snippets for eCommerce “. The... [...]

By continuously improving your SEO strategy, you can get steady website traffic to create more chances of conversions. Rank Ranger has published new In Search SEO podcast titled ‘Driving The SEO Conversation Forward’ featuring John Mueller. The Rank Ranger team says, “The great John Mueller joins the podcast to share his thoughts on interacting with the SEO industry: How talking to search marketers of all levels impacts the SEO dialogue Handling the problems of SEOs and the complications that come with it On dealing with SEO controversy Plus, we take a look at Google’s ability... [...]

Digital Marketing Depot has published a free resource called ‘Post-Pandemic SEO Strategy Playbook’. Download this playbook to prepare a strong SEO strategy for the post-pandemic era. The DMD team says, “As months pass, marketing teams are starting to turn their attention from short-term crisis management to long-term planning for recovery. Conductor’s team of SEO experts compiled recommendations to update your post-pandemic marketing strategy. What actions should you prioritize to future-proof your marketing? How do you motivate your remote team to implement new projects?... [...]

A strong SEO strategy plays an important role in achieving content marketing success. You can gain maximum output by integrating the right SEO tools for your business. Top Rank Marketing’s Lane Ellis has published an article highlighting five useful SEO tools to boost your content marketing. Ellis says, “Let’s jump in with our collection of fresh SEO tools to boost your content marketing experiences. 1 — Google Lighthouse Google’s own Lighthouse tool — an open-source project — offers a simple way to check a number of basic SEO-related issues that every website should consider.... [...]

With the selection of the right keywords, you can target your search engine audience. You can come out with competitive keywords by analyzing the keywords for which your competitors rank in Google. Neil Patel has published a new video ‘How To Rank #1 For Competitive Keywords’ to help you improve your search engine rankings. Patel says, “Today is another day of Content Marketing Unlocked. I’m going to be breaking down how to rank number one in the long term. We’re going to be going over marketing strategies, media outlets, going omnichannel, and of course, scaling up... [...]

When it comes to choosing an efficient service for managing your data – Google Sheets fares well. It allows you to seamlessly store and process your data online. SEMrush contributor Sebastian Hovv has  shared a list of 14 Google Sheets formulas every SEO should know. Hovv says, “As SEOs, we don’t want to spend all our time cleaning up messy spreadsheets. We want our spreadsheets to be helpful resources that work for us – simplifying tasks and presenting vital data clearly. Today, I want to share a list of basic formulas I know will help you work faster and smarter, so you have... [...]

Your existing content can be a great asset when it comes to achieving higher search engine rankings. By republishing your blog posts, you can increase your website traffic. Jeff Bullas has shared seven useful strategies to republish your blog posts and boost SEO. Bullas says, “The content on your website represents your brand. By improving and optimizing the existing content on your website, you can provide more valuable information to users and increase search engine discoverability. Moreover, updating some of your older, but high-performing posts can extend the life of the content and... [...]

Content marketing is a creative job. You need to stay focused on the creation of content that attracts your audience and helps you convert them into customers. You also need to work hard to get your content indexed in Google search for better results. MarketingProfs contributor Brian Liang has shared a list of five common SEO mistakes that content marketers make. Liang says, “Search engine optimization (SEO) and content marketing are a powerful combination that can build your website’s authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to... [...]

On-page SEO refers to the practice of optimizing website content to grow organic search traffic. It helps users (and search engines) read and interpret your website content. Portent contributor Kat Sherkeo has shared eleven ranking factors for on-page SEO. Sherkeo says, “Let’s take a look at 11 essential ranking factors that help landing pages rise to the top of organic search results. 1. Keyword Mapping Always start your on-page SEO audit with keyword mapping. If you don’t know what keywords you’re targeting, there’s no point in optimizing the landing page for “SEO.” There’s... [...]

Perficient has published a new podcast episode ‘Why Enterprise SEO Is Different’ featuring Eric Enge and John Dietrich. Listen to this podcast to learn what is enterprise SEO and how it is different from the regular search engine optimization process.  The Perficient team says, “Large brands usually have a great offline presence. But does this get carried over online? Would these large brands need to do SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what... [...]