Seven Ways to Republishing Old Blogs for SEO
Your existing content can be a great asset when it comes to achieving higher search engine rankings. By republishing your blog posts, you can increase your website traffic.
Jeff Bullas has shared seven useful strategies to republish your blog posts and boost SEO.
Bullas says, “The content on your website represents your brand. By improving and optimizing the existing content on your website, you can provide more valuable information to users and increase search engine discoverability.
Moreover, updating some of your older, but high-performing posts can extend the life of the content and give your website traffic a big boost as well. If you have noticed some of your evergreen blog posts that were previously getting consistent organic traffic are now falling in search engine rankings, they might have been taken over by newer and updated posts.
The Google May 2020 Core Update is also favoring websites that readily update old content.
Finally, it is also quicker and easier to update an old post as compared to writing a whole new one from scratch. Though you should still be publishing new and original content, updating important old posts can help you save time while still maintaining a consistent publishing frequency”.
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