On-page SEO refers to the practice of optimizing website content to grow organic search traffic. It helps users (and search engines) read and interpret your website content.

Portent contributor Kat Sherkeo has shared eleven ranking factors for on-page SEO.

Sherkeo says, “Let’s take a look at 11 essential ranking factors that help landing pages rise to the top of organic search results.

1. Keyword Mapping

Always start your on-page SEO audit with keyword mapping. If you don’t know what keywords you’re targeting, there’s no point in optimizing the landing page for “SEO.” There’s a good chance that the topic you’d like to rank for can be approached in a few ways, which is why it’s important to target keywords with high search volume. If keywords have traffic, users are already looking for them.

Not sure where to start? Choose 3-5 keywords you want to target (including long-tail) to ensure that the page’s subject is clear.

For example, in this blog post, I’ve set out to target the following keywords:

  • on-page SEO
  • on-page SEO checklist
  • what is on-page SEO”.

See the whole article here:
On-Page SEO: How to Optimize Landing Pages
&tab;

Portent
Sharing is caring