Your blog content holds enormous opportunities to continue getting more and more website traffic. Quality content can also help you to grow your SEO rankings.

Ahrefs contributor Joshua Hardwick has shared a three-step guide to republishing your old blog posts for search engine optimization.

Hardwick says, “In this guide, you’ll learn how to republish old blog posts for more organic traffic in three easy steps.

  1. Find underperforming pages with content issues
  2. Refresh the content
  3. Republish the post

Step 1. Find underperforming pages with content issues

If you want to boost organic traffic, then republishing any old post isn’t going to work. You need to find those that are underperforming because of content issues”.

Republishing Content: How to Update Old Blog Posts for SEO

Ahrefs

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