SEO topic clusters are a content strategy that groups related web pages around a central “pillar” topic to improve search engine visibility. This structure helps search engines understand content hierarchy and boosts rankings through internal linking and topical authority.

MOZ has published ‘SEO Topic Clusters: Complete Guide, Examples & Free Templates’.

Chima Mmeje says, “In content marketing, content should never exist in silos.

When it does, it becomes harder to organize your site, build internal links, and scale content effectively. You risk creating duplicate content, and search engines also struggle to recognize your authority across a topic.

At Moz, I’ve helped build product-led topic clusters that solve these issues. Creating topic clusters helps us rank for broader topics, increase conversions, and drive consistent organic traffic without creating more content than we need.

In this guide, I’ll show you how to build topic clusters from scratch. You’ll get templates, workflows, and a repeatable process you can use to build topical authority that lasts.”

SEO Topic Clusters: Complete Guide, Examples & Free Templates

MOZ

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