Aaron Wall says, “Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an undoing of your tight organization.

In some cases the user intent is different between singular and plural versions of a keyword. A singular version search might be looking to buy a single widget, whereas a plural search might be a user wanting to compare different options in the marketplace”.

Loah Qwality Add Werds Clix Four U

‘SEO Book’ Blog


You May Also Like These Topics...

Why Are Breadcrumbs Important for SEO? [Answered]

Breadcrumbs are a local navigation system that shows the user their location on the website. You can typically find them at the top of the page, right above the title or hero image. Onely contributor Ania Siano has published an article explaining breadcrumbs and answering the question ‘Why Are Breadcrumbs Important for SEO?’. She says, “There is […]

Sharing is caring

Here’s Why You Should Outsource SEO

There are several marketers and businesses who manage the SEO process on their own. Doing it on your own would always bring its advantages and disadvantages. Search Engine Land contributor Correy Morris has shared six reasons why it makes sense to outsource SEO. She says, “Here are six reasons why it makes sense to outsource SEO. […]

Sharing is caring

SEO Recon: The What, Why, and How for Building Amazing Links, August 23 [Webinar]

Link building can be an overwhelming venture for those just starting. However, it is an essential part of SEO that all industry experts must learn. Search Engine Land is hosting a webinar ‘SEO Recon: The What, Why, and How for Building Amazing Links’ on Tuesday, August 23, 2022. The SEL team says, “In this webinar, […]

Sharing is caring

Site taxonomy for SEO: A straightforward guide [Guide]

A website taxonomy is a structure used for a website that organizes content in a logical manner so users can easily navigate the site and understand its purpose.  It is fundamental to SEO success and how to optimize site taxonomies. Search Engine Land has published ‘Site taxonomy for SEO: A straightforward guide’ to help marketers understand […]

Sharing is caring
Sharing is caring