enia Stevens says, “Search engine optimization practitioners debate about everything. One SEO expert says guest blogging is dead, while dozens of others disagree, and claim they have evidence to prove otherwise. Another SEO person will tell you a website’s design has very little influence on its search rankings, while another professional will strongly disagree. And then there are the people who know very little about SEO, yet they rattle off myths so confidently that they’ve been able to make a pretty decent living selling junk”. Don’t Buy It: 7 SEO Myths That Drive... [...]

Erica McGillivray says, “As an online marketer, Local SEO and Marketing sometimes feels like you’re 8 years old and don’t know to flip the cassette over to the other side (because you were born in 2008). But have no fear — that’s part of the reason why we invited 16 local industry experts to share their best advice, tactical tips, data deep dives, experiences, and case studies at MozCon Local 2016. And for those of you who already groove to the Local SEO tune, we focus on bringing intermediate and advanced talks so you can level up. For those who are like yes, please,... [...]

Brett Relander says, “One thing sustains startups and existing businesses. With business, sustainability is everything. Massive sales are awesome, but they have to be sustainable. New growth is great, but it has to be sustainable. Come up with another business/startup maxim and you can couple the word sustainable to it as well. If you want long term success, you have to create something that is sustainable. Local SEO is one of the best ways to do this. It levels the organic traffic playing field and keeps you front and center in local search results. Look at these top local SEO tactics from... [...]

Brian Hughes says, “As mobile search continues to grow at an explosive rate, brands are discovering that the techniques they use to get pages to rank highly in desktop searches simply do not apply the same way to mobile. Mobile and desktop SEO are two different marketing channels that require two different search strategies. Assuming your desktop best practices will carry over to mobile is a recipe for disaster. Ranking placement is important for both mobile and desktop, but it’s even more critical for mobile search. If you are not in the first or second position in the search results,... [...]

Felix Tarcomnicu says, “Website loading speed is a priority for the overall user experience, and it’s also one of the hundreds of SEO ranking factors. Truth is, nowadays people don’t have the patience to wait more than five seconds for a page to load. If your website isn’t loading fast enough, you’ll lose potential customers. With more than 50% of online traffic coming from mobile devices, everyone expects a site to load almost instantaneously. With that in mind, in this article, I will show you how we managed to score 100/100 with Google PageSpeed Insights Tool for Monitor... [...]

Tony Edward says, “As Google continues to expand and roll out more Knowledge Graph results, we are now seeing opportunities to enhance the information within the Knowledge Graph panels. In February, Google started to allow official site representatives to edit/suggest changes to their Knowledge Graph panels. Recently, I was able to help one of my clients enhance their existing Knowledge Graph by adding more information to their Wikidata profile. When we inserted more information to their Wikidata profile, such as the year the company was founded, it started to display in their Knowledge Graph... [...]

Patricio Robles says, “When Google decided to kill right-hand PPC ads, many speculated that the change would be a net negative for paid search marketers. A minority even suggested that there would be drastic effects, such as significantly higher CPCs for competitive keywords. So how have campaigns been faring since Google implemented the change? According to Larry Kim, founder and CTO of WordStream, there certainly hasn’t been an “Adpocalypse.” He looked at data for more than 2,000 of his company’s clients before and after Google’s change and found that: –... [...]

David Pierce says, “Technology makes it easier than ever to learn about people and the world around you. Despite significant progress, however, the tech community has left a gaping hole unaddressed: the tools available to our dogs to engage in social media marketing are completely unsatisfactory. So, what’s UpDog? UpDog is our new company-wide initiative to bring the benefits of human social media marketing to the canine world. If you haven’t noticed, we love dogs here at Moz”. Introducing UpDog: Untangling the World of Social Media Barketing MOZ Blog  [...]

Andy Taylor says, “We’re just about a month out from Google’s sweeping changes to desktop SERPs, in which text ads were removed entirely from the right-hand rail and the number of text ads appearing above organic results increasingly grew to four, where there used to be three. As we reported a couple of weeks ago, the overall impact of the change hasn’t been dramatic, with at most minimal shifts in CPCs and traffic. Two observations included in our previous analysis were: – Rising first-page minimum bids for non-brand text ads, as the total available ad inventory decreased from... [...]

MOZ team says, “Your content has quality links and your keyword targeting is an SEO’s dream. Yet for some mysterious reason, that content still isn’t ranking. What’s missing? In today’s Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes”. How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content MOZ Blog  [...]