Jayson DeMers says, “Since its early days, search engine optimization (SEO) has always had naysayers insisting that this marketing discipline is a passing fad, or that it’s dead. Not only has SEO survived this long, it’s thriving: According to a recent study by Borrell Associates, companies are going to spend $65 billion on SEO in 2016. This is more than triple what they predicted for this year back in 2008, before major game-changers like Panda and Penguin even entered the equation. What’s more, the company is predicting that the SEO industry will continue to grow to an estimated $72... [...]

Christian Sculthorp says, “Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language (source: Ethnologue). That leaves more than six billion people who won’t get the message if you have the English-only mindset. If you sell a product or service that’s available worldwide, localizing your content online can be a massive opportunity, especially if your website is close to maxing out its current SEO potential. SaaS is a good example of an industry that can benefit from this; they can serve customers around the... [...]

MOZ team says, “Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness. In today’s Whiteboard Friday, Rand shares a strategic and straightforward 4-step process (including a passel of tools to check out) for discovering and prioritizing the best keywords for your SEO campaigns”. A Step-by-Step Process for Discovering and Prioritizing the Best Keywords MOZ  [...]

Barry Feldman says, “SEO has hit the fan, man. Hmm. What? I mean, if you think you have foolproof tactics up your sleeve and magic linking techniques in your back pocket for optimizing your content, I’m sorry to inform you that your sleeve and pocket are see-through. In 2016, you can’t hide your tricks. The search gods see all. And they don’t look kindly on your 2010-era SEO. Google and the other search engines you care about are now good at sniffing out evidence that shows readers get value from your pages”. The Blog Post Checklist for Cranking Your Search Ranking Content Marketing... [...]

Purna Virji says, “Disappointingly, this isn’t one of those doom-and-gloom articles proclaiming that SEO/PPC is dead. Instead, we’ll look at how voice search will shake things up for us digital marketers and examine all the wonderful things that can come from it. But first, here’s a question for you. If you wanted to find out who Microsoft’s current CEO is, what would you search for if…. a) You were on your computer and typed in your search phrase? OR b) You were talking into your phone using a digital personal assistant such as Siri or Cortana? If you’re like the vast majority... [...]

Neil Patel says, “The exact details of Google’s search algorithms aren’t public knowledge, making it somewhat difficult to know exactly what it is the search giant is looking for in quality websites. One of the most commonly misunderstood aspects of these quality rankings is the importance of “white-hat” link-building as part of a solid SEO strategy. The term refers to the desire to create a good product or a service that people will want to link to (the “white-hat” reference) and that over time may increase your search ranking. The confusion over white hat was... [...]

Jim Yu says, “By 2019, it is predicted that content marketing will become a $300 billion industry. However, this content will have limited value unless it is actually found by the right audience, optimized to achieve maximum impact and measured in relation to business results. Ensuring your content is search-engine-friendly and optimized across the buyer’s journey is critical to the success of both content and SEO teams. Major search algorithm updates, such as Google’s Panda and Penguin, are focused on delivering users the highest-quality results and the most relevant content. Brands... [...]

Dan Shure says, “Marketers: Add podcast promotion to your skill set Sure. This post is for podcasters. Hi Podcasters. You may find the below interesting, perhaps educational — and I hope you leave your insights for the Moz Community in the comments below (I’ll be reading and replying to all of them). But even if you never plan on having your own podcast, this post is for you, too! I see the marketing of podcasts will being an important addition to any marketer’s skill set in 2016 and beyond. So below, we’ll examine iTunes ranking factors, lay out promotional strategies... [...]

Eric Siu says, “Increasing your marketing return on investment (ROI) happens when you increase your returns, decrease your costs or both. Both, of course, is what most marketers aspire to, but it’s admittedly difficult to achieve. One of the easiest leverage points in the equation is to reduce costs, and that’s where free content comes in. No, I’m not talking about the older content models, where writers distributed content in exchange for backlinks. Those sites served a useful purpose at the time, but are no longer as appealing to marketers, thanks to changes in Google’s algorithm.... [...]

Josh Earl says, “When I was a teenager, a late-summer lightning strike splintered the telephone pole that served our rural Ohio farmhouse. The power was out for three days in the sweltering August heat, and pretty quickly we ran out of water. The problem wasn’t our water supply — the well under our house was deep and swollen thanks to the thunderstorm that knocked out our electricity. But our plumbing system relied on an electric pump to pressurize the water and that pump needed electricity to run. The water was just feet from our pipes, but that well might as well have been bone... [...]