The latest The SERP’s Up SEO podcast episode is titled ‘Does SEO’s reputation linger?’. The SERP’s Up team says, “Why do some people think SEO is snake oil and whose fault is it that they do? Should you even care about SEO’s good name (Spoiler alert: Yes)? How can you help improve SEO’s reputation? Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry and change the narrative. Founder of Zyppy SEO, Cyrus Shepard, joins the show to help evaluate if maybe... [...]
Archive for the 'Search Engine Marketing' Category
In 2024, SEO will be heavily influenced by AI and machine learning. Search engines will lean on these technologies for more refined algorithms and a deeper understanding of user intent. WordStream contributor Manick Bhan has published an article featuring the 12 biggest SEO trends to watch in 2024. He says, “By following these important 2024 SEO trends, you can make sure your content meets both the quality and authority signals Google will be looking for in 2024. 1. Search intent will be king Search intent will continue to be the North Star for how organic marketers should create their content... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Why SEOs should watch content trends carefully’. The SERP’s Up team says, “Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving... [...]
Google Search Central has published a new video answering the question ‘What should I do with my old site?’. The GSC team says, “In this episode of #AskGooglebot, a small business asks what to do with their old site after they launch a new one. Watch along as John Mueller clarifies how to best approach your site’s transition and help your customers see the most up-to-date information.” https://www.youtube.com/watch?v=xRW7qktF9rI [...]
Search Engine Journal has published its third annual State Of SEO report. It offers insights to guide your SEO strategy in 2024. The SEJ team says, “This year, rapidly developing technology and competition have shaken things up in a major way. There were three key disruptors to the SEO industry that made the most notable impact: E-E-A-T and content production challenges. SEO professionals reported that content production and strategy are where they focus, and struggle, most in their jobs. Google recently updated its quality rater guidelines, adding experience to expertise, authoritativeness,... [...]
A taxonomy of topics is a way to organize information into different topics and subtopics. It can also be a way to group ideas or things that have meaningful associations for a business or users. Search Engine Journal contributor Roger Montti has published an article on SEO and the taxonomy of topics. He says, “Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with a topic taxonomy as a way for creating content that has the best chance of ranking. A taxonomy is a system for classifying, organizing, and naming things... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert’ featuring John Brown. Loren Baker says, “In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role... [...]
Conversion rate optimization (CRO) is the process of increasing the percentage of users who perform a desired action on a website. MOZ has published the latest episode of the Whiteboard Friday video ‘CRO Misconceptions Every SEO Should Know’ featuring Ayat Shukairy. The MOZ team says, “Conversion Rate Optimization doesn’t happen in a vacuum. All the different marketing initiatives that we do impact each other. Knowing a little bit about CRO will help you and will go a really long way.” MOZ [...]
Search Engine Journal has published a new e=b00k titled ‘SEO Trends 2024’. The SEJ team says, “Search is going through one of the biggest transformations in recent memory. We asked 21 top SEO experts how to adapt and maintain your competitive edge. If you’re looking for ways to level up your SEO strategy and prepare for the year ahead, our SEO Trends 2024 ebook is the ultimate authoritative resource. This new edition is packed with useful insights, best practices, and actionable tips from respected experts in the industry. Inside, you’ll discover: Why AI is not just a... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Why SEOs should watch content trends carefully’. The SERP’s Up team says, “Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving... [...]