Google Search Central has published a new video answering the question ‘Can my entire site be re-indexed at my request?’. The GSC team says, “In this episode of #AskGooglebot, John Mueller answers whether or not there is a tool to request Google Search to re-index an entire website. Watch along as John shares best practices for updating important aspects of a site so that Google Search can easily identify it for updating.” https://www.youtube.com/watch?v=2uIMWzZMrjA [...]
Archive for the 'Search Engine Marketing' Category
Search Engine Journal has published ‘A Guide To Essential Tools For SEO Agencies’. The SEJ team says, “From research, to reporting, to project management, the right tools can make all the difference for your agency. What’s Inside: Sortable features chart which you can filter and pivot to find the tool that fits your needs. Includes pricing, too. Overview of useful SEO tools for agencies, large and small. Tools for analyzing client websites. Link building tools. Research tools. Reporting tools. DIY tools. When planning your marketing strategy, ask yourself: Are we using... [...]
Keywords are important for SEO because they help search engines understand what a website is about and match it with relevant search queries. Search Engine Journal contributor Winston Burton has published an article answering the question ‘Do Keywords Still Matter?’. He says, “Here are four ways keywords continue to help brands. 1. Keywords Help Indicate User Intent Keywords are directional. They give very good clues that “point” to the kind of content the searcher is trying to retrieve. However, there is still a vocabulary problem between the index system and end users, who... [...]
Search engine optimization (SEO) is important for brands because it can help improve brand visibility, increase website traffic, and establish a brand as a trusted authority. SEO can also help businesses grow sustainably and reliably. Search Engine Journal contributor Brian Gareth has published an article featuring 10 SEO problems and ways to solve them. He says, “SEO is hard and complex. The more ambitious your project, the more SEO work it demands: creating high-quality expert content, promoting it to get backlinks, ensuring it’s user-friendly and works smoothly, monitoring its performance,... [...]
Search Engine Journal’s Loren Baker has published a blog post listing the best SEO conferences for 2024. The list includes virtual and in-person events. He says, “The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to benefit from the latest industry insights while expanding your professional network. Spending hours researching articles, forum discussions, and other online resources is always valuable, but attending conferences can significantly... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Avoid The Noise: How To Prove That Your SEO Matters’ featuring Dan Taylor. Loren Baker says, “Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations... [...]
Google Search Central has published a new video answering the question ‘SEO Made Easy is now multilingual’. The GSC team says, “SEO Made Easy is now available in 7 languages: Hindi, Indonesian, Japanese, Chinese, French, Portuguese, and Spanish. With the help of AI technology and a human interpreter, the Google Search team can now bring localized content to a global audience. ” https://www.youtube.com/watch?v=WGlQQEA4_gM [...]
Marketing analytics is the process of using data to evaluate the success of marketing activities. It can help marketers and consumers by providing deeper consumer insights and optimizing marketing objectives. MOZ has published the latest episode of the Whiteboard Friday video ‘Common Analytics Assumptions’ featuring Dana DiTomaso. The MOZ team says, “Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.” MOZ [...]
Ahrefs contributor Sam Underwood has shared 14 ways to improve Ecommerce product pages for SEO. He says, “In this article, I’ll discuss several recommendations for optimizing ecommerce product pages for SEO, including improving on-page elements, making the most of rich snippets, and enhancing user engagement. 1. Start with in-depth keyword research Keyword research is an essential first step because the data can guide the order in which pages are optimized and how they are optimized. There are a few ways I usually do this, depending on the size of the site: Scraping product names and... [...]
SEO, or search engine optimization, is a strategy that involves creating, optimizing, and promoting content to improve its visibility in search engine results. Search Engine Journal has published ‘2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance’. The SEJ team says, “Everyone’s talking about how to best harness the power of Artificial Intelligence (AI) in 2024. But if there’s one thing you should take away from the AI conversation, it’s this: AI is not a human replacement. Think of it more so as a formidable ally that exists to... [...]