This is a reminder for the Search Engine Journal’s webinar to be held on October 6. Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Thursday, October 6, 2022, at 2.00 pm ET. The SEJ team says, “If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar. It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts. Key Insights: Content strategies that used to work but don’t anymore. How to future-proof your content strategy. Tips... [...]
Archive for the 'Search Engine Marketing' Category
SEO is the backbone of any business today. A well-thought SEO strategy can help you get more and more traffic and win more customers. Semrush contributor Brian Moseley has published an article on SEO myths that prevail around. He says, “Two separate websites are not very likely to react exactly the same to a change. An SEO trying to guess one of these has a very tall order, and they usually don’t dedicate hours to investigating the website to give us an accurate guess. Instead, they see our polls as what they truly are—a game. Bear in mind—This list starts with the highest guess rate,... [...]
To achieve the best results from your website, it needs to be tested regularly. There are plenty of free resources available to help. Practical Ecommerce contributor Sig Ueland has published an article featuring 25 free tools to test your website. He says, “Here is a list of free tools to test your website. There are tools to measure download speed, monitor user experience, test accessibility, locate broken links, evaluate search engine and browser compatibility, and check mobile friendliness. All of these tools have free plans, and most offer premium options. Free Tests for Your Site W3C... [...]
Data science can uplift your website’s user experience by deriving insights from the customer behavior and preferences data. Digital Marketing Institute is hosting a webinar ‘How Data Science Can Boost SEO Strategy in 2023’ on Tuesday, October 18, 2022. The DMI team says, “Join the Digital Marketing Institute on the 18th of October, as we bring you a one-in-a-lifetime opportunity, for free! Hear from not one but two digital marketing greats. Neil Patel and Chris Penn will be guiding digital marketers on How Data Science Can Boost SEO Strategy in 2023, making sure that you... [...]
Short-form content is typically considered to be content of fewer than 1,200 words in length. Whereas Long-form content is typically more than 1,200 (sometimes 1,000) words. BrightEdge contributor Andrew Riker has published an article explaining Short vs. Long Content and its SEO impact. He says, “What is certain is that search engines are prioritizing user experience irrespective of content length. Google’s well-known E-A-T criteria (Expertise, Authoritativeness, and Trust), taken from Google’s Search Quality Evaluator Guidelines, don’t mention length. And the recent “helpful content”... [...]
A well-researched SEO strategy can help you boost your website traffic. You can adopt the right strategies by exploring the proven ways. Ahrefs contributor Joshua Hardwick has published an article featuring 10 SEO techniques for getting more traffic. He says, “The SEO techniques below all help you do one or more of those things. 1. Learn from your competitors Competition makes life harder, but your competitors can also be a source of topic ideas. To find your competitors’ most trafficked pages, you can use the Top pages report in Ahrefs’ Site Explorer. For example, if we plug a competitor... [...]
Rank Ranger has published a new video ‘7 E-A-T SEO Tips’ featuring Lily Ray. The Rank Ranger team says, “Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T? 1. What is E-A-T? 2. What is YMYL? 3. How does Google use E-A-T? 4. Why is there such a big emphasis on E-A-T? 5. Can you see your E-A-T score? 6. How do you optimize your E-A-T? 7. Can you influence E-A-T in areas other than content?” https://www.youtube.com/watch?v=Eb3ddw7WRhY [...]
Schema markup is a structured data vocabulary that helps search engines better understand the information on your website. Semrush has published a new guide titled ‘What Is Schema Markup? Beginner’s Guide to Structured Data’. Luke Harsel says, “Schema markup is code that describes elements on your website into a language that all major search engines understand. That way, search engines can present users with richer results. A how-to markup, for example, tells Google that a specific piece of content is a step-by-step guide. Google can then give searchers a preview of each step... [...]
Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘Seamlessly Integrating SEO for Product Launches’ featuring Aja Frost & Justin Champion. Loren Baker says, “There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot’s Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot’s launch of CMS Free, and how your company can incorporate... [...]
Keyword Difficulty is the process of evaluating how difficult it is to rank in Google’s organic search results for a specific term. A keyword’s difficulty is based on a number of different factors, including domain authority, page authority, and content quality. Search Engine Journal contributor Benj Arriola has published an article explaining how to measure keyword difficulty. He says, “Keyword difficulty can come in a variety of metrics from various tools. In some cases, keyword difficulty is synonymous with keyword competition or competitiveness. Or, you may hear some SEO... [...]