Schema markup is a structured data vocabulary that helps search engines better understand the information on your website.

Semrush has published a new guide titled ‘What Is Schema Markup? Beginner’s Guide to Structured Data’.

Luke Harsel says, “Schema markup is code that describes elements on your website into a language that all major search engines understand. That way, search engines can present users with richer results.

A how-to markup, for example, tells Google that a specific piece of content is a step-by-step guide. Google can then give searchers a preview of each step within the search results page:

schema code

Google understands 32 types of schema. These are:

  • Article
  • Book
  • Breadcrumb
  • Carousel.”

What Is Schema Markup? Beginner’s Guide to Structured Data

Semrush


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