Short-form content is typically considered to be content of fewer than 1,200 words in length. Whereas Long-form content is typically more than 1,200 (sometimes 1,000) words.

BrightEdge contributor Andrew Riker has published an article explaining Short vs. Long Content and its SEO impact.

He says, “What is certain is that search engines are prioritizing user experience irrespective of content length. Google’s well-known E-A-T criteria (Expertise, Authoritativeness, and Trust), taken from Google’s Search Quality Evaluator Guidelines, don’t mention length.

And the recent “helpful content” update actively devalues long content in certain circumstances. The documentation states: “Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).”

Instead, content length should be determined after evaluating searcher intent. Specifically, there are four factors to consider when deciding on the length of content: the medium of communication (written, video, visual assets, etc.), keyword intent, possible formats for content, and the complexity and depth of the subject being discussed. Let’s take a look at each of these in turn.”

Short vs. Long Content: What’s Best for SEO?

BrightEdge

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