Anton Nadillo and Jon Shawcross have done a lot of research, over a periuod of years, on what works in SEO without getting you black-listed. Last year, they published the results of their study in the first edition of SEO Enigma. Now, they are releasing version 2, revised and supplemented to account for the recent changes made by Google. Google recently released the 4th version of the Panda update. This follows several updates made throughout 2013. The SEO tactics that worked a year ago may get your site in trouble today. Thar’s why Nadillo and Shawcross felt compelled to revise their advice... [...]
Archive for the 'Mobile SEO' Category
The latest article on ‘Business 2 Community’ is titled “Why You Should Create a Mobile Friendly Website”. Richelle Anderson says, “Today, many people use mobile devices, such as smartphones and tablets, to connect to the Internet. In fact, use of mobile devices for Internet searches and purchases is significantly on the rise. Research actually shows that most Internet searches now occur from a mobile device. Sometimes this is because their mobile device is the only available option and other times it’s because it is the easiest and most convenient option to use at the time.... [...]
The latest MOZ blog post is titled “How Can Mobile SEO Help my Non-Mobile or Local Business?”. Rand Fishkin says, “We’re often hearing about how mobile search volume is catching up to (or even overtaking) desktop search volume, so what do we do? The answer is more nuanced than you might think, and in today’s Whiteboard Friday, Rand shows us a few ways forward“. How Can Mobile SEO Help my Non-Mobile or Local Business? MOZ Blog [...]
The latest article on HubSpot blog is titled “How to Optimize Your Page Titles for Mobile Search”. Rebecca Churt says, “Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts. According to the Mobile Movement, a study by Google, 77% of smart phone users visit search engines. And page titles are the... [...]
The latest ‘Econsultancy’ blog post is titled “Mobile SEO: what should you be thinking about?”. Andrew Warren-Payne says, “Our SEO Best Practice Guide is always one of the most popular reports on Econsultancy, and last week we posted a significant update to the guide. To keep our guides the best they can be, we go to those working at the coalface of search marketing to get their contributions so they are relevant and up-to-date. One of our contributors is Alex Moss, director at FireCask. Alex contributed to the mobile SEO section of the guide, so we asked him... [...]
Silverpop has released a free white paper titled “7 Tips for Incorporatin SMS into your Marketing Efforts”. The Silverpop team says, “With 5.25 billion mobile phone users worldwide, many marketers have started incorporating SMS into their messaging mix. But if all you’re doing is sending generic one-off text messages, you’re barely scratching the surface of what you can do with this dynamic communication channel. Download our tip sheet and learn about seven advanced ways you can use SMS to enhance your marketing efforts, including: • Sending text messages driven by cross-channel... [...]
The latest post on ‘ReadWrite’ is titled “How Tech Is Driving The Business Of Instant Gratification”. Selena Larson says, “Instant gratification can’t come soon enough. In 2013, the runaway success of Uber, the service that lets you call a car by tapping your smartphone, has gotten consumers, retailers, and investors thinking about a world where just about any good or service is available on demand. Increasingly, in urban areas, that thought is becoming a reality. This has been a long time coming. You could buy a pizza online in 1994—though you had to disconnect from... [...]
The latest post on ‘ReadWrite’ is titled “The Most Important Apps That Shaped Mobile In 2013”. Taylor Hatmaker says, “As the explosive trajectory of smartphones adoption approaches an asymptote, mobile apps are riding high. Once an unassuming term for a curious, smallish sort of phone program, the app is now king. It’s almost impossible to now imagine otherwise. In this mobile-first era, apps make headlines, precipitate stock slumps and altogether define an industry that didn’t see them coming a mere six years ago when Apple released the App Store. Here is our list of the... [...]
The latest article on HubSpot blog is titled “6 Ways to Get More Leads With Mobile Marketing”. Ginny Soskey says, “Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page — also known as an offer — and then you promote the heck out of it through your blog, social media accounts, and email marketing. People fill out the form, get the offer, and ta-da! They become a lead. But we’re missing a piece of the puzzle that makes lead generation not as straightforward: mobile visitors. Because of the way... [...]
The latest article on ‘Marketing Land’ is titled “New To Mobile SEO? 5 To-Dos To Help You Start 2014 With A Bang”. Bryson Meunier says, “Even though I made a resolution at the beginning of the year to stop talking about responsive web design and SEO, many readers asked me to keep it up, so I did, in a pretty big way. Being a digital marketer I keep track of social engagement of the articles that I write, and use it as a proxy for interest. My top three articles of all time in terms of social engagement are three I wrote this year on responsive web design. That... [...]