Long-tail keywords are highly specific search queries that tend to have relatively low search volumes. Semrush contributor Kelly Lyons has published a comprehensive article on long-tail keywords explaining what they are and how to find them. She says, ” Let’s quickly take a look at examples of words that don’t qualify as long-tail keywords. Here are examples of very broad “head terms” that aren’t long-tail keywords: coffee filters iced coffee marketing agency marketing expert See how these terms are short and not very specific? Those are features that keywords that aren’t long-tail... [...]

Search Engine Journal contributor Matt G. Southern has published an article quoting Google’s Search Advocate John Mueller on whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. He says, “It’s common to hear that WordPress is the best CMS for SEO, which may lead a person to believe they’re at a disadvantage if they choose anything else. However, Mueller confirms there’s no difference from one CMS to another when it comes to ranking signals. Read his complete response below. A CMS Is Not A Ranking Factor Google isn’t concerned... [...]

There are several elements that affect your SEO process. By keeping your SEO strategy updated, you can achieve desired results. Search Engine Journal contributor Roger Montti has published an article citing John Mueller’s interesting answer to whether linking to an insecure webpage has negative impact to SEO. He says, “Google’s Search Advocate John Mueller provided an interesting answer as to whether there was an SEO downside from linking to insecure HTTP web pages. One would think that linking to HTTP pages might be seen as a negative quality of a page because it might seem like... [...]

SEO is the lifeblood of your business. By choosing the right SEO expert, you can achieve better SEO performance. Semrush has published a new video ‘How To Hire The Right SEO Expert’ to help you hire the right SEO expert for your business. The Semrush team says, “If you ever tried hiring an SEO specialist, whether they were gonna be the Head of an SEO team or just an SEO expert for a consultation, you might have found it complicated to evaluate the real hands-on experience of these people. In this video with Maxim Roslyakov, our SVP of Marketing, we try to show a super quick and... [...]

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. Search Engine Land is hosting a webinar ‘Paid Search Tactics You Need to Maximize ROI in a Tight Economy’ on Thursday, July 21, 2022. The SEL team says, “We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy including Sage and how they achieved a 75% decrease in CPCs. Join... [...]

A technical SEO audit involves gathering data and analyzing your eCommerce site based on its technical performance Inflow contributor Sean Salamone has published an article highlighting five steps to conducting a technical SEO site audit for E-commerce. He says, “Inflow has developed this checklist over our years of working with eCommerce websites, and it’s a process our team still uses today when completing audits for our clients. 1. Google Search Console & Analytics First things first: If your Google Search Console & Analytics accounts show errors, the rest of this checklist will... [...]

Portent contributor Evan Hall has published an article featuring a comprehensive list of SEO tools & other useful resources. He says, “The best marketing tool you have is in your head. No amount of software, no matter how all-in-one it is, will perform the most important marketing task: thinking. Competition Research Ahrefs Batch Analysis: very fast overview of backlinks for any list of URLs you enter. BuzzSumo Receive alerts about where your competitors receive links from their public relations and outreach efforts Meltwater Another outreach and public relations platform for monitoring... [...]

If your technical SEO isn’t implemented properly, your website will never rank high on SERPS—no matter how valuable your content is because poor technical site health most often equates to a poor user experience. Conductor has published a new guide ’11 Technical SEO Strategies to Increase Organic Traffic’. The Conductor team says, “It’s time to expand your technical SEO expertise and get the help you’re after with this in-depth guide. Learn the fundamentals of technical SEO, why it’s important, and actionable tips you can use to improve your website performance and increase... [...]

MarketingProfs is hosting a webinar ‘How to Audit Your Content and Website for SEO and Lead Generation’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarketingProfs team says, “Do you know what content hooks your audience? Which specific pages make up your top 10%? And where your visitors come from? Join us on July 19 to learn how to: Find the pages which get your best results from search Uncover and track the ROI from on-page videos Check the user’s wait time of website links and CTAs (speeding up your links makes a huge difference in conversions!) Discover the adjustments... [...]

Digital Marketing Depot has published a new report titled ‘The State of Organic Marketing in 2022’. The report covers the following: Reflections on the COVID-19 pandemic and its impact on goal attainment, budget, headcount and productivity Predictions for the future of marketing from the people that do it best Information about the techniques of top marketing teams, from structure to software SEO priorities for 2022 and beyond. The State of Organic Marketing in 2022 Digital Marketing Depot  [...]