Share of search is the volume of search queries for a given brand in proportion to all of the search queries for all the brands in a category.

Semrush has published ‘Share of Search: The Ultimate Guide & 3 Measurement Tools’.

Alex Birkett says, “There are many metrics we marketers use to approximate ‘brand awareness.’ The problem is, all brand awareness metrics means something slightly different.

What Is Market Share?

Market share is the most common and high level brand awareness metric.

It’s the percent of total sales in an industry generated by a particular company. You calculate this by taking a company’s sales over a period of time and dividing it by the total sales of the entire industry over the same period of time.

It’s generally hard to get the exact market share of a company because it’s hard to estimate private company sales. It’s also getting harder to distinguish who exactly is in your industry and who is not.

For example, is Mailchimp competing in the email marketing industry, or the broader marketing technology industry?”

Share of Search: The Ultimate Guide & 3 Measurement Tools

Semrush

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