Google has published ‘Create effective Search ads’, the official guide to optimizing ads and messaging on Google Search.

The Google Ads team says, “Successful marketers need to deliver the right messaging for the right moment. Better creative messages improve ad relevance and drive more qualified clicks from your Search ads.

In this Search ads guide for Google Ads, you’ll learn how to create compelling responsive search ads as people search on Google.com.

1. Write compelling, genuine ad copy

  • Craft messaging that focuses on user benefits.

Why: Users respond to ads that speak to their needs.

  • Tie your headline and description line’s messaging to your keywords.

Why: Users tend to engage with ads that appear most relevant to their search.”

Create effective Search ads

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