Ben Plomion says, “Programmatic video is hot, and getting hotter. According to eMarketer, in 2014, advertisers and publishers spent an eye-popping $700 million on programmatic video. By the end of this year, that number will triple, topping a cool $2 billion. Everyone wants in on the action (including brand marketers). And why not? Video ads deliver great performance, and can pack a lot of storytelling in a matter of seconds (as Budweiser’s “Lost Dog” Super Bowl ad makes clear). But does that mean you can retool your 30-second TV spot for digital channels and then sit back... [...]

Amy Gesenhues says, “Turns out videos are not only winning all the buzz in digital lately, but are also directly impacting online sales according to a new report from video marketing platform Invodo. Based on video data from Invodo’s more than 100 retail clients, spanning a variety of industries, the Video Commerce Benchmarks Report found online shoppers who viewed a video were, on average, 1.6x more like to make a purchase compared to shoppers who did not view a video”. Online Shoppers 1.6X More Likely To Make Purchase After Viewing Video Marketing Land  [...]

Ben Plomion says, “Programmatic video is hot, and getting hotter. According to eMarketer, in 2014, advertisers and publishers spent an eye-popping $700 million on programmatic video. By the end of this year, that number will triple, topping a cool $2 billion. Everyone wants in on the action (including brand marketers). And why not? Video ads deliver great performance, and can pack a lot of storytelling in a matter of seconds (as Budweiser’s “Lost Dog” Super Bowl ad makes clear). But does that mean you can retool your 30-second TV spot for digital channels and then sit back... [...]

Monica Montesa says, “There’s no doubt about it — 2015 is the year of video content. Sure, video makes it possible to watch things like dogs walking in boots or babies laughing at ripping paper. But it’s also a huge opportunity for brands that want another way to educate and connect with their customers. According to DigitalSherpa, videos have the ability to increase your customers’ understanding of your product or service by 74 percent. So not only can branded videos capture their attention, they can also help you build relationships with your valued customers. And that’s a win in... [...]

Greg Wall says, “Having a video produced for your business can be a budget breaker, but for many businesses to stay competitive today, it is a necessity. In fact, according to Pew Research Center, digital video advertising is growing rapidly at 43.5% year over year. I’m often asked this simple question: “How much will a 30 second commercial cost?” My answer: “Anywhere from $1000 to millions of dollars.” I’m not kidding. In fact, according to superbowlcommercial2015.com, Chrysler’s “Imported from Detroit” commercial in 2011 for the Super Bowl... [...]

Dane Atkinson says, “As a savvy online marketing expert, you know exactly how important YouTube is to your company’s relevance. Once the playground of giant brands with multi-million dollar TV budgets, video-based marketing is now a much more level playing field, allowing even the smallest companies to compete. But there’s still a bottom line and to prove that your company’s YouTube content is worth the investment, you need to be able to show real results. Thankfully, YouTube has made your job easier by providing a powerful range of reporting and analysis tools for every channel. YouTube’s... [...]

Peter Kafka says, “Peter Chernin helped build some of the most important properties on your TV guide. Now he’s trying to do the same for stuff you’ll watch on your browser and on your phone. “It’s going to be a golden age for video distribution,” Chernin told us at last month’sCode/Media conference. Chernin, who helped News Corp. turn into the TV powerhouse it is today (though that business is now called 21st Century Fox) figures he’ll be able to benefit from the new era in a few ways: He makes movies and TV shows, and now he’ll have more places to show and sell that stuff. And... [...]

Martin Beck says, “Facebook video is surging, going from zero to 3 billion daily views practically in the blink of Mark Zuckerberg’s eye. So far, though, Facebook is being coy about how it plans to monetize those views. As is usual for new Facebook advertising efforts, the company isn’t rushing to introduce new commercial messages to its 1.39 billion users. Facebook is encouraging publishers to post native video to make consumers aware of their content, but has said next to nothing publicly about how money might be made. There have been hints, though. In December, Facebook launched an... [...]

Arik Hesseldahl says, “We may be headed for a “golden age” of web video as Peter Chernin says, but he wasn’t the only one talking about the growing impact of video on the Web on the way we consume media. Not to be too meta about it, but here’s web video about web video: A highlight reel of six speakers at last month’s Code/Media conference including Chernin, Chris Cox of Facebook (pictured above), and Mark Cuban among others talking about the fast-moving world of online video distribution. All that and host Peter Kafka apologizes for saying “monetizing” out loud”. The... [...]

Nate Birt says, “Video micro-content might have seemed like content marketing’s embarrassing little brother at some point — cute yet inconsequential. But times have changed. As smartphone use has ballooned and attention spans have narrowed, creating entertaining clips around a brand’s products or services is becoming increasingly common. At the same time, success isn’t guaranteed. In a recent 2015 outlook, marketing firm MillwardBrown noted that only the most savvy brands will excel at video micro-content. “Ads on these platforms must be immediately captivating and entertaining,... [...]