The latest article on ‘Business 2 Community’ is titled “Who Is Winning At The Game Of Marketing? Email vs Social Media Stats”. Gabriel Nechita says, “People are been arguing/debating over the value of these 2 for some time now. Because of this constant debate, we decided to put some perspective into the argument. Let the numbers decide. If you are a smart marketer, you will follow the data. You can still try out new stuff before you have the data, it’s OK to experiment, but it’s even better to make sure you have overview over some of the most popular marketing channels... [...]
Archive for the 'email marketing' Category
The latest article on HubSpot blog is titled “Stop! 9 Things You Need to Do Before You Hit “Send” on That Email”. Nicole Denton says, “Ah, the email campaign… it’s the marketing tactic that can often make marketers and consumers alike squirm, thanks to some less than pleasant email marketing behaviors by some brands. However, a few companies don’t have to ruin it for the rest of us. In fact, despite the SPAM, email marketing is alive and well…as long as it’s done right. According to Merkle, 74% of consumers actually prefer to receive commercial... [...]
The latest VerticalResponse blog post is titled “How to Make Your Email Campaign More Clickable”. VerticalResponse team says, “The makeup of an email newsletter can vary tremendously. Some businesses include entire articles in their emails, others send a list of headlines with a teaser paragraph and thumbnail, and some just list out headlines.What works best, in terms of engaging recipients and getting people to click? We asked Stephanie Miller, vice president of member relations at the Direct Marketing Association. As a digital marketing expert, she helps businesses connect with... [...]
The latest article on ‘MarketingProfs’ is titled “Determining Subscriber Value: What’s an Email List Member Worth?”. Karen Talavera says, “Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member. I also presented a process for determining your maximum allowable CPA—that is, how much it’s worth paying or investing to acquire a single subscriber. This month we’ll explore various approaches to assigning economic value to every subscriber already on your list. Let’s start with the clearest... [...]
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 3 letters to drive subject line success”. Allison Banko says, “It’s tried and true: Personalization works in marketing. You know this already – approach your consumers as individuals and reap compelling results. However, tailoring campaigns can call for plenty of pain and patience along the way due to the journey of implementing new technology and complex techniques. But the attendees in the General Session Room of the Aria Resort & Casino Las Vegas atMarketingSherpa Email Summit 2014 learned that there’s... [...]
MarketingSherpa has published an article titled “What types of triggered emails do B2C, B2B and B2G companies send?”. Daniel Burstein says, “‘”We’ve found that nurturing campaigns, which are time based, are less effective than campaigns, which are working on triggers and time based if there’s no action.” –MarketingSherpa Email Marketing Benchmark Report survey respondent Triggered emails are effective for obvious reasons. As the saying goes, “The best predictor of future behavior is past behavior.” But what types of triggers should... [...]
The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 3 test options, 3 possible discoveries, 1 live test from Email Summit 2014”. Selena Blue says, “Executing tests live from Summit has become a MECLABS tradition. It’s a great way to give the audience a glimpse at real-world online testing, while also involving them in the process. At this week’s MarketingSherpa Email Summit 2014 in Las Vegas, the MECLABS live test team is shaking things up along with the test’s sponsor, BlueHornet. Typically, the team picks one research question and then creates multiple treatments... [...]
The latest article on ‘Business 2 Community’ is titled “Iterative Email Marketing”. Mad Mimi says, “To iterate is essentially to repeat. “Iterate,” “interative,” and “iteratively” are buzzwords as of late, but for good reason. Whether you work in product development, marketing, or another field, repetition often leads to superior results. What Does it Mean to Practice Iterative Email Marketing? Email marketing can be iterative on a couple levels: (1) You can do several rounds of edits on any given email, and (2) You can keep challenging yourself to improve your... [...]
The latest article on ‘MarketingProfs’ is titled “Hail to the Chief… of Email Marketing”. Seamas Egan says, “Presidents’ Day is here, and I’ve been thinking about various US heads of state. I’ve wondered whether they would also have been great CMOs, because in many cases their words and ideas have withstood the test of time. Some of you would likely be thrilled to have these leaders running your marketing campaigns, at least according to a recent poll about US presidents that we conducted at Campaigner. (See the infographic at the end of this article.) As you... [...]
The latest post on ‘Copyblogger’ Blog is titled “The Lede: Michael Stelzner on Capturing Emails and Committing to Quality”. Jerod Morris says, “ From nothing to Technorati’s #1 business blog in a little over four months. That’s quite a story. It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked“. The Lede: Michael Stelzner on Capturing Emails and Committing to Quality ‘Copyblogger’ Blog [...]