‘Email Marketing: 3 letters to drive subject line success’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 3 letters to drive subject line success”.
Allison Banko says, “It’s tried and true: Personalization works in marketing.
You know this already – approach your consumers as individuals and reap compelling results. However, tailoring campaigns can call for plenty of pain and patience along the way due to the journey of implementing new technology and complex techniques.
But the attendees in the General Session Room of the Aria Resort & Casino Las Vegas atMarketingSherpa Email Summit 2014 learned that there’s a loophole to this. It’s possible (and realistic) to actually gain the benefit of personalization minus the heavy lifting”.
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