The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 3 test options, 3 possible discoveries, 1 live test from Email Summit 2014”.

Selena Blue says, “Executing tests live from Summit has become a MECLABS tradition. It’s a great way to give the audience a glimpse at real-world online testing, while also involving them in the process.

At this week’s MarketingSherpa Email Summit 2014 in Las Vegas, the MECLABS live test team is shaking things up along with the test’s sponsor, BlueHornet. Typically, the team picks one research question and then creates multiple treatments and/or variables for the audience to pick from to run against the control. This year, we’re putting the research question at the hands of the audience”.

Online Testing: 3 test options, 3 possible discoveries, 1 live test from Email Summit 2014

MarketingExperiments Blog

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