Stefanie Flaxman says, “This week’s Copyblogger Collection is a series of three handpicked articles that will help you build an email list full of subscribers who are eager to hear from you. You’ll learn: How to turn website traffic into business How to encourage visitors to sign up for your email list How to use landing pages to speak directly to readers That’s right — these articles will help you connect with excited fans who love what you do and want to hear more about the products and services you offer“. 3 Articles that Will Help You Use Email to Build an Engaged Audience... [...]

Verónica Maria Jarski says, “Congratulations, you have new subscribers. Now make the most of the opportunity by sending a welcome email to them. Add the word sale to your subject line and increase open rates: “‘Sale’ has been known to increase open rates by 23.2%,” states Easy SMPT in the following infographic. Other engaging words to use in the subject line are news, bulletin, and video. Skip the words report and webinar, among others. Now, focus on your email copy. “Writing persuasive copy that avoids the spam folder can be tricky, especially when trying to... [...]

Jim Kreller says, “Today, most marketers will state that mobile is one of their top priorities. However, when you dig deeper, you discover that many mobile marketing programs have yet to take full flight. Based on hundreds of conversations with prospects and customers, I’ve learned that one of the main reasons for this stagnation is that many marketers make the false assumption that the success other companies are experiencing cannot be replicated. Too many marketers think that what’s working for Men’s Wearhouse or Pep Boys is unique to those companies and their situations. (Disclosure:... [...]

Courtney Eckerle says, “ Automotive shopping website Edmunds.com was looking for a way to keep customers engaged throughout the car buying process and began using email to do so. By integrating video and optimizing across multiple devices, the team was able to increase clickthrough rates and provide more relevant content to customers”. Email Marketing: Edmunds.com integrates video into email sends for a 34% increase in clickthrough rate MarketingSherpa  [...]

Daniel Burstein says, “Well, it’s that time of year again in Jacksonville, Florida. The sun is shining. The summer skies are blue. Surf’s up at the beach. And we at MarketingSherpa are doing our best to ignore the siren call of summer to focus on … applications. Lot of applications. Over 300 applications to speak at MarketingSherpa Summit 2016 in Las Vegas, to be precise. It was around this time last year that I came across a truly remarkable story. While culling through all of the speaker applications for MarketingSherpa Email Summit 2015 to find the best stories to share from the... [...]

Kristen Dunleavy says, “When Henneke Duistermaat ditched her demanding corporate job to start her own business, she only had one plan: create great content. She launched her website, Enchanting Marketing, with the goal of helping others do the same. But to be successful, Henneke needed to gain a loyal following so she could monetize her business. Here’s how she did it with email marketing. Getting Email Sign Ups with Guest Blog Posts… Henneke gained about 300 subscribers to her email list before she even started her business thanks to a smart, two-pronged strategy. First, she researched... [...]

Jerod Morris says, “You already know that you can’t truly do effective digital marketing without building a responsive email list. It’s still the ultimate online sales channel. So join me and Brian Clark for a free webinar on Thursday, July 23, 2015 that will cover the why and how of building a robust email list: We’ll share all that impressive research about the importance of email Brian will walk you through a smart email strategy that builds your list fast Then I’ll give you a detailed demonstration of how you can use theRainmaker Platform to do it. Space is limited, so please... [...]

Daniel Faggella says, “The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are searching for you! “Is it possible?”you ask? It’s more than possible. It’s like gravity — or the law of reciprocity. When you begin working through the systems I started showing you in my last article, it will be nearly impossible to not experience this promised land. While the rest of the economy is running around in chaos, you’ll be calmly watching thousands of leads pour in on autopilot. This is called leverage, my friend... [...]

Kristen Dunleavy says, “Evan Carmichael believes in you. No, really, he does. Evan’s mission in life is to help one billion entrepreneurs succeed. He uses his website, EvanCarmichael.com, as a giant support network where he provides advice and inspiration to entrepreneurs everywhere. What makes him the expert? When he was 19, he built and sold a biotech software company. It wasn’t easy; his business nearly tanked and he had no one to turn to for help. He realized that lots of entrepreneurs had the same experience, so he began sharing his stories and expertise. His practical approach took... [...]

Monica Montesa says, “If you have a habit of creating and sending emails without looking back to see how they performed, you’re not alone. However, this is one scenario where becoming a #DataGeek will work in your favor. There’s a lot you can learn about your subscribers when you know how many of them are opening your emails, clicking links or even unsubscribing from your email list. Maybe your subject lines aren’t enticing enough to get subscribers to open your emails. Or maybe the content in your message is irrelevant to your readers. Whatever the issue, reviewing your email analytics... [...]