Christopher Ratcliff says, “Do basket abandonment emails work? Is there any ‘best practice’ guidance that ecommerce sites should follow?What is the likelihood that an abandoner will come back to purchase after receiving the email?Let’s try to answer these questions right now…According to SaleCycle’s founder and CEO, Dominic Edmunds:Cart abandonment is one of the biggest challenges facing online retailers, with three-quarters of customers effectively walking away at the till.That’s a hefty amount of abandonment and certainly falls in line with Hubspot’s... [...]

Mohammed Ahmed says, “For most brands, reputation is everything.After all, how others perceive you can have a huge impact on your relationships. And no matter what your unique brand personality is, at the end of the day, you want your reputation to be positive.But have you ever stopped to consider how your email sender reputation is doing, too?If your email reputation stinks, it’ll affect the kind of relationship you have with your subscribers too. Every email you send, every subject line you write and even the email address you send from all contribute to your reputation – and that... [...]

Daniel Beulah says, “We get this question probably more than any other: when is the best time to send an email to customers?The answer is that it is totally unique to your organization. There are many factors that could influence what your perfect send time is and the motivations of your customers.Testing for the correct send time for your customers can increase the relevancy of your email campaigns and, in turn, increase your overall clickthrough rate. To discover your unique send time, there are two simple tests that you can perform that will focus your email campaigns to send on the... [...]

Spencer Kollas says, “I am often asked what a brand can do to make its marketing programs more successful, and over the years I have provided a lot of different recommendations. What these always have in common, though, is that they encourage the marketer to focus on the human relationship behind the data — a relationship that you continue to invest in because it’s authentic and rewarding for both parties. At the heart of it, that’s what marketing does, and in this highly digital world we live in, theOPPORTUNITIES toCONNECT with thoughtful experiences are more achievable than ever... [...]

Daniel Beulah says, “The Kentucky Derby is a once a year event worth hundreds of millions of dollars. It has been held annually on the first Saturday of May at Churchill Downs in Louisville, Kentucky since 1875.It’s a race like no other, filled with traditions like the sweet taste of a mint julep dancing over the ice of a frozen silver cup, women in lavish hats ringed in a halo of soft glowing pearls and the victorious aroma of 554 red roses dripping across the backs of the winners.Even with its long traditions, it takes a lot of effort and hard work to give the Kentucky Derby’s spectators... [...]

Monica Montesa says, “Barbecues. Beach trips. Stand-still traffic. Fireworks.As the U.S. prepares to celebrate another year of independence, there’s another holiday trend Americans can expect to look forward to: July 4th-themed emails.Whether you plan to host a huge sale, offer exclusive discounts or simply take an Independence Day spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other businesses tying the holiday to their emails too.So what can you do?Fortunately, it is possible to increase the chances... [...]

Jessica Lorenz says, “We generally think of only companies or campaigns having value propositions. For nonprofit companies, communicating the value proposition effectively is necessary for survival.There is a value prop behind every action, including each email sent — why should people read your entire email or click through to a landing page? In the case of nonprofits, it seems this challenge is stronger, with no promise of a product at the end of the cycle.This value proposition of action for email marketing answers the question behind why customers should take a specific action when... [...]

Brandon Olson says, “We’ve got a fantastic lineup of speakers at our upcoming ASCEND Digital Marketing Summit in October.To introduce you to these incredible speakers, we’ve organized three special#AWeberHour Twitter chats.Our first chat will be Wednesday, July 1, from 2-3 p.m. ET. We’ll be chatting with three conversion optimization experts who will be sharing ways you can get higher conversions by optimizing your marketing efforts.The top chat contributor will receive some AWeber goodies, so be sure to participate!”.How to Optimize Your Marketing for Higher ConversionsAweber... [...]

Tom Tate says, “Okay, I’ll make a bold statement here. The future is in podcasting.Let me explain why.In the beginning, there was the blog. And the blog was good.With a blog, anyone with internet access can easily carve out their own little slice of the web to grow their audience, share their expertise and interact with new communities. The ability to establish trust and credibility with engaging blog content gives businesses and professionals a clear advantage, no doubt”.Podcasting: Are You Ready For the Movement?Aweber Blog [...]

“Knowledge is power”; it’s as true today as it was hundreds of years ago. Marketers need to know how people are using their sites. It’s how you know what’s working and what isn’t.Unfortunately, you can’t literally look over the shoulder of each visitor. But IM Tracker is the next best thing.This new WordPress plugin by Amel Boukamcha watches what your visitors do on your site and keeps statistics for you.Look at what this software can do for you:■ There are no monthly fees to use your software.■ Your click data is stored on your own server so... [...]